Remote Senior Director, Lifecycle Marketing & Growth

Comfrt; United States; Remote; USD 180,000 - 240,000; Full time

Benefits offered by this job

Generous paid time off

Company-covered health insurance

5% 401k match

Product discounts

Job summary

United States Digital Space LLC is seeking a Senior Director of Lifecycle Marketing to own and evolve the customer lifecycle strategy across multiple owned channels, aiming to lift Lifetime Value and loyalty. The role requires strategic, analytical leadership to connect customer behavior with business performance and drive cross-channel growth.

You will lead the Retention & Loyalty team and collaborate with Growth, Ecommerce, Data, Finance, Merchandising, Creative, CX, and Product to ensure

Qualifications

• Significant experience leading Lifecycle, CRM, Retention, or Loyalty for a high-growth consumer or digitally native business.
• Proven experience building lifecycle strategies that measurably improve LTV, repeat purchase behavior, and customer economics, beyond attributed email and SMS revenue.
• Deep expertise in customer segmentation, cohort analysis, CRM automation, experimentation, personalization, and lifecycle measurement.

Responsibilities

• Own the end-to-end lifecycle strategy across prospects, first-time buyers, repeat customers, high-value customers, loyalty members, app users, and lapsed customers.
• Develop strategies to increase LTV, repeat purchase rate, purchase frequency, and first-to-second and subsequent purchase conversion.
• Partner with Data to understand customer progression, develop meaningful cohorts, identify where customers fall out of the lifecycle, and uncover the behaviors and interventions that drive greater customer value.
• Establish lifecycle KPIs and measurement frameworks that distinguish overall business growth from the incremental impact of lifecycle initiatives.
• Build an always-on testing culture and translate customer data into actionable insights, recommendations, and investment decisions for senior leadership.
• Partner with Finance and Data on forecasting and measuring the financial contribution of retention initiatives.
• Set the strategy across email, SMS, push, app, direct mail, and emerging owned channels, defining the role each plays throughout the customer journey.

Skills

Lifecycle Marketing Leadership

CRM & Loyalty

Data-driven analytics

Klaviyo

Job description

United States Digital Space LLC is seeking a Senior Director of Lifecycle Marketing to own and evolve the customer lifecycle strategy across multiple owned channels, aiming to lift Lifetime Value and loyalty. The role requires strategic, analytical leadership to connect customer behavior with business performance and drive cross-channel growth.

You will lead the Retention & Loyalty team and collaborate with Growth, Ecommerce, Data, Finance, Merchandising, Creative, CX, and Product to ensure