Manager, Retention Marketing — Growth & Lifecycle

Niceboard; New York (NY); Vor Ort; USD 90.000 - 100.000; Vollzeit

Benefits dieser Stelle

Medical

Dental

Vision

Prescription Drug Coverage

401k Plan

Wellness Program

Life Insurance

Tuition Reimbursement

Paid Time Off

Paid Parental Leave

Adoption Services

Hybrid/Remote work option

Zusammenfassung

AMC Global Media in New York, NY is seeking a Manager, Retention Marketing to join the Audience & Media Strategy team. You will design and execute retention campaigns across email, push, in-app, paid media, and distributor platforms to grow subscriber lifetime value.

We value data-driven decision making, test-and-learn programs, and cross‑functional collaboration. A 4–6 year track record in retention or growth marketing in a streaming environment is preferred, with strong analytics and SQL or BI

Qualifikationen

• 4–6 years in retention, lifecycle, CRM, or growth marketing in a subscription or streaming environment.
• Strong data analysis skills to translate insights into actionable strategies.
• Hands-on experience designing and interpreting controlled experiments (A/B tests, holdouts, incrementality).
• Experience with third-party distribution partners (e.g., Amazon Channels, Roku) preferred.
• Familiarity with retention-focused paid media and lift measurement preferred.
• Knowledge of marketing tech stack including Braze, mParticle, LiveRamp, dashboards.
• Ability to manage multiple projects, budgets, and stakeholders.
• Strong communication and detail orientation.

Aufgaben

• Support strategy and execution of retention campaigns across email, push, in-app, paid media, and partner channels.
• Partner with data teams to inform segmentation, subscriber modeling, and lifecycle strategies.
• Own workstreams and cross-functional relationships to accelerate experimentation and performance.
• Design and run the test-and-learn agenda with holdouts, reporting incremental retained subscribers and cost per incremental save.
• Collaborate on retention media with Media Strategy and agency teams, including lift measurement.
• Optimize save-at-cancel flows and win-back programs across D2C and partner platforms.
• Translate engagement indicators into cohort-based triggers for at-risk and early-tenure subscribers.
• Build project plans, briefs, test plans, budgets, and performance reports.
• Track KPIs such as churn, engagement, tenure, and incremental lift.
• Stay current on retention marketing trends and tools.

Kenntnisse

Retention marketing

Data analysis

A/B testing

Communication

Project management

Tools

Braze

mParticle

LiveRamp

Jobbeschreibung

AMC Global Media in New York, NY is seeking a Manager, Retention Marketing to join the Audience & Media Strategy team. You will design and execute retention campaigns across email, push, in-app, paid media, and distributor platforms to grow subscriber lifetime value.

We value data-driven decision making, test-and-learn programs, and cross‑functional collaboration. A 4–6 year track record in retention or growth marketing in a streaming environment is preferred, with strong analytics and SQL or BI