Sr Manager, Retention Marketing

Paramount Group; New York (NY); Hybrid; USD 98,000 - 123,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

401(k) plan

Life insurance

Disability benefits

Tuition assistance

Paid time off

Job summary

Paramount Pictures, New York, NY, seeks a Senior Marketing Manager to lead lifecycle programs for Paramount+. This onsite role focuses on driving engagement, reducing churn, and using data to shape multi-channel strategies across the customer journey.

You will work with cross-functional teams, analyze subscriber data, optimize early-tenured experiences, test channels, and report on performance. A background in CRM or lifecycle marketing is required, with a passion for media and entertainment.

Qualifications

• Minimum 6 years in a CRM or lifecycle marketing role, preferably with a subscription product.
• Strong analytical skills to distill, synthesize and draw insights from diverse data sources.
• Experience using segmentation to create complex subscriber journeys.
• Deep knowledge of multiple marketing channels and ability to optimize new capabilities and technologies.
• Experience managing relationships in a cross-functional environment.
• Exemplary oral and written communications skills.
• Passion for media and entertainment industry.

Responsibilities

• Planning and development of global lifecycle strategy across multiple marketing channels, with focus on the early-tenured subscriber experience.
• Use data analysis to extract and evaluate insight from customer data and research to uncover opportunities that optimize lifecycle journey.
• Support ongoing testing for each channel and segment to ensure continued innovation and optimization.
• Retention trend analysis and reporting.
• Analyze marketing campaign performance and trends, and communicate effectiveness and ROI.
• Additional projects and duties as assigned.

Skills

CRM experience

Lifecycle segmentation

Analytical skills

Cross-functional collaboration

Marketing channels

Communication skills

Job description

#WeAreParamount on a mission to unleash the power of content... you in?
We've got the brands, we've got the stars, we've got the powerto achieve our mission to entertain the planet - now all we're missing is... YOU! Becoming a part of Paramount means joining a team of passionate people who not only recognize the power of content but also enjoy a touch of fun and uniqueness. Together, we co-create moments that matter - both for our audiences and our employees - and aim to leave a positive mark on culture.

Overview:

The Paramount+ Global Retention team is looking for a highly analytical Senior Marketing Manager to plan, develop & optimize lifecycle programs for our subscribers. This position is charged with using data analysis to uncover strategies with the goal of driving engagement with our subscriber base resulting in reduced churn. To achieve the above goals, this position will work closely with cross-functional teams within Paramount+.

This is an onsite position at our New York, NY office.

Responsibilities include but not limited to:

Planning and development of global lifecycle strategy across multiple marketing channels, with focus on the early-tenured subscriber experience.

Use data analysis to extract and evaluate insight from customer data and research to uncover areas of opportunity that will optimize lifecycle journey.

Support ongoing testing for each channel and segment to ensure continued innovation and optimization.

Retention trend analysis and reporting.

Analyze marketing campaign performance and trends. Ability to understand & communicate effectiveness and ROI.

Additional projects and duties as assigned.

Basic Qualifications:

Minimum 6 years of experience in a CRM or lifecycle marketing role, preferably with a subscription product

Additional Qualifications:

Very proficient analytical skills including the ability to distill, synthesize and draw conclusions and insights from diverse data sources.

Experience using segmentation to create complex subscriber journeys

Deep knowledge of multiple marketing channels & ability to optimize new capabilities & technologies

Experience managing relationships in a cross-functional environment

Ability to multi-task and adapt to a challenging, dynamic environment of multiple priorities

Exemplary oral and written communications skills

Passion for media and entertainment industry

Paramount Skydance Corporation (NASDAQ: PSKY) is a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic studios, networks and streaming services, Paramount's portfolio of consumer brands includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount+, and Pluto TV, among others. Paramount delivers the largest share of the U.S. television audience and boasts one of the industry's most important and extensive libraries of TV and film titles. In addition to offering innovative streaming services and digital video products, the company provides powerful capabilities in production, distribution and advertising solutions.

Additional Information

Hiring Salary Range: $98,000.00 - 123,000.00.

The hiring salary range for this position applies to New York City, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education. The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable, as otherwise dictated by the appropriate Collective Bargaining Agreement.This position is bonus eligible.

What We Offer:

• Attractive compensation and comprehensive benefits packages. Check out our full list of benefits here: https://www.paramount.com/careers/benefits
• Generous paid time off.
• An exciting and fulfilling opportunity to be part of one of Paramount's most dynamic teams.
• Opportunities for both on-site and virtual engagement events.
• Unique opportunities to make meaningful connections and build a vibrant community, both inside and outside the workplace.
• Explore life at Paramount: https://www.paramount.com/careers/life-at-paramount

Paramount is an equal opportunity employer (EOE) including disability/vet.

At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access https://www.paramount.com/careers as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to [e-mail]. Only messages left for this purpose will be returned.