Lifecycle Marketing Lead — Retention & Growth

Paramount Group; New York (NY); Hybrid; USD 98,000 - 123,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

401(k) plan

Life insurance

Disability benefits

Tuition assistance

Paid time off

Job summary

Paramount Pictures, New York, NY, seeks a Senior Marketing Manager to lead lifecycle programs for Paramount+. This onsite role focuses on driving engagement, reducing churn, and using data to shape multi-channel strategies across the customer journey.

You will work with cross-functional teams, analyze subscriber data, optimize early-tenured experiences, test channels, and report on performance. A background in CRM or lifecycle marketing is required, with a passion for media and entertainment.

Qualifications

• Minimum 6 years in a CRM or lifecycle marketing role, preferably with a subscription product.
• Strong analytical skills to distill, synthesize and draw insights from diverse data sources.
• Experience using segmentation to create complex subscriber journeys.
• Deep knowledge of multiple marketing channels and ability to optimize new capabilities and technologies.
• Experience managing relationships in a cross-functional environment.
• Exemplary oral and written communications skills.
• Passion for media and entertainment industry.

Responsibilities

• Planning and development of global lifecycle strategy across multiple marketing channels, with focus on the early-tenured subscriber experience.
• Use data analysis to extract and evaluate insight from customer data and research to uncover opportunities that optimize lifecycle journey.
• Support ongoing testing for each channel and segment to ensure continued innovation and optimization.
• Retention trend analysis and reporting.
• Analyze marketing campaign performance and trends, and communicate effectiveness and ROI.
• Additional projects and duties as assigned.

Skills

CRM experience

Lifecycle segmentation

Analytical skills

Cross-functional collaboration

Marketing channels

Communication skills

Job description

Paramount Pictures, New York, NY, seeks a Senior Marketing Manager to lead lifecycle programs for Paramount+. This onsite role focuses on driving engagement, reducing churn, and using data to shape multi-channel strategies across the customer journey.

You will work with cross-functional teams, analyze subscriber data, optimize early-tenured experiences, test channels, and report on performance. A background in CRM or lifecycle marketing is required, with a passion for media and entertainment.