Lifecycle & Retention Marketing Manager

confidential; United States; Hybrid; USD 90,000 - 100,000; Full time

Benefits offered by this job

Medical

Dental

Vision

Prescription Drug Coverage

401k Plan

Wellness Program

Life Insurance

Tuition Reimbursement

Paid Time Off

Paid Parental Leave

Adoption Services

Job summary

AMC Global Media is seeking a Manager, Retention Marketing to join the Audience & Media Strategy team in New York, NY. You will drive retention strategies across email, push, in-app, and paid channels, collaborating with data teams to model subscribers and lifecycle paths.

Responsibilities include designing test-and-learn programs, optimizing win-back and save-at-cancel flows, and reporting on churn and engagement KPIs.

Qualifications

• 4–6 years of experience in retention, lifecycle, CRM, or growth marketing, ideally in a subscription or streaming environment.
• Proficiency in analyzing performance data and translating insights into actionable strategies.
• Hands-on experience designing and reading controlled experiments (A/B tests, holdouts, incrementality); SQL or BI tool proficiency preferred.
• Experience driving retention through third-party distribution partners (e.g., Amazon Channels, Roku, MVPDs) strongly preferred.
• Experience with retention-focused paid media, including audience activation and lift measurement, preferred.
• Understanding of the marketing tech stack, including tools like Braze, mParticle, LiveRamp, marketing and product dashboards, etc.
• Comfortable managing multiple projects, process, budgets and stakeholders simultaneously.
• Strong communicator with a team-first attitude and curiosity to test, learn, and iterate.

Responsibilities

• Support strategy and execution of retention-focused campaigns across owned, paid, and partner channels (email, push, in-app, paid media, and distributor platforms).
• Partner with data and analytics teams to inform segmentation, subscriber modeling, and lifecycle strategies.
• Own key workstreams and cross-functional relationships to accelerate experimentation and improve campaign performance.
• Design and run the retention test-and-learn agenda with holdouts as the default; report incremental retained subscribers and costs.
• Partner with Media Strategy and agency teams on retention media, including audience strategy, flighting, and lift measurement.
• Optimize save-at-cancel flows, win-back programs, and the retention offer ladder across DTC and partner platforms (Amazon Channels, Roku, Apple).
• Translate engagement indicators into cohort-based triggers and programs for at-risk and early-tenure subscribers.
• Build and maintain project plans, briefs, test plans, budgets, and performance reports.
• Track KPIs such as churn, engagement, tenure, and incremental lift for optimization.
• Stay current on retention marketing trends and tools, bringing fresh ideas.

Skills

Retention marketing

Lifecycle marketing

Analytics

A/B testing

Communication

Tools

Braze

mParticle

LiveRamp

Dashboards

Job description

AMC Global Media is seeking a Manager, Retention Marketing to join the Audience & Media Strategy team in New York, NY. You will drive retention strategies across email, push, in-app, and paid channels, collaborating with data teams to model subscribers and lifecycle paths.

Responsibilities include designing test-and-learn programs, optimizing win-back and save-at-cancel flows, and reporting on churn and engagement KPIs.