Retention Marketing Manager — Subscription Growth

AMC Networks; New York (NY); Hybrid; USD 90,000 - 100,000; Full time

Benefits offered by this job

Medical

Dental

Vision

Prescription Drug Coverage

401k Plan

Wellness Program

Life Insurance

Tuition Reimbursement

Paid Time Off

Paid Parental Leave and Adoption

Job summary

AMC Global Media is seeking a Manager, Retention Marketing for its Audience & Media Strategy team in New York, NY. The role focuses on strategy and execution of retention campaigns across channels, partnering with analytics to drive segmentation and lifecycle initiatives.

The ideal candidate has 4–6 years in retention or growth marketing, strong data skills, and experience with A/B testing and third-party distribution partners.

Qualifications

• 4–6 years of experience in retention, lifecycle, CRM, or growth marketing, ideally in a subscription or streaming environment.
• Proficiency in analyzing performance data and translating insights into actionable strategies.
• Hands-on experience designing and reading controlled experiments (A/B tests, holdouts, incrementality); SQL or BI tool proficiency preferred.

Responsibilities

• Support the strategy and execution of retention-focused campaigns across owned, paid, and partner channels (email, push, in-app, paid media, and distributor platforms)
• Partner with data/analytics teams to uncover insights that inform segmentation, subscriber modeling, and lifecycle strategies
• Own key workstreams and cross-functional relationships to accelerate experimentation and improve campaign performance
• Design and run the retention test-and-learn agenda with holdouts as the default, owning the test register and reporting incremental retained subscribers and cost per incremental save
• Partner with Media Strategy and agency teams on retention media, including audience strategy, flighting, and lift measurement
• Optimize save-at-cancel flows, win-back programs, and the retention offer ladder across direct-to-consumer and partner platforms (e.g., Amazon Channels, Roku, Apple)
• Translate engagement indicators into cohort-based triggers and programs for at-risk and early-tenure subscribers
• Build and maintain project plans, briefs, test plans, budgets, and performance reports
• Track KPIs such as churn, engagement, tenure, and incremental lift to identify opportunities for optimization and growth
• Stay current on retention marketing trends and tools, bringing fresh ideas to the table

Skills

Retention marketing

Lifecycle marketing

CRM

A/B testing

Data-driven

Stakeholder management

Tools

Braze

mParticle

LiveRamp

Job description

AMC Global Media is seeking a Manager, Retention Marketing for its Audience & Media Strategy team in New York, NY. The role focuses on strategy and execution of retention campaigns across channels, partnering with analytics to drive segmentation and lifecycle initiatives.

The ideal candidate has 4–6 years in retention or growth marketing, strong data skills, and experience with A/B testing and third-party distribution partners.