Retail Media & Commerce Activation Lead

Bausch & Lomb GmbH; Northern (KY); On-site; USD 175,000 - 205,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

401(k) match

Tuition reimbursement

Paid time off

Job summary

Bausch + Lomb is seeking a Senior Manager, Retail Media and Commerce Activation to lead retail media strategy and execution across key commerce platforms and networks. You will manage significant media investments, lead agency partners, and drive performance measurement to identify growth opportunities.

The role spans marketing, sales, analytics, and emerging AI technologies to accelerate growth across consumer brands like LUMIFY, PreserVision, Blink, and Biotrue.

Qualifications

• Bachelor's degree in Business, Marketing, Analytics, or related field.
• 7+ years of experience in Retail Media, Digital Marketing, eCommerce, Performance Marketing, or Commerce Media.
• Strong hands-on experience with Amazon Advertising and retail media platforms.
• Proven success managing multimillion-dollar media budgets and delivering measurable outcomes.
• Experience leading media agencies and external partners.
• Strong analytical capabilities with performance measurement, optimization, and reporting.
• Excellent communication and executive presentation skills.
• Ability to influence senior stakeholders and drive execution in a matrixed org.

Responsibilities

• Develop and execute retail media strategies supporting growth objectives for core brands.
• Lead media planning, optimization, and measurement across major platforms.
• Manage agency partners with clear KPIs and budget stewardship.
• Drive full-funnel media strategies including paid search, video, and social commerce.
• Establish monthly performance reporting focused on ROAS and category growth.
• Collaborate with Sales, Marketing, Finance, and Digital Commerce teams.
• Leverage AI-enabled tools to improve planning, reporting, and performance.
• Identify trends and test new opportunities with agency partners.
• Participate in cross-channel experiments to improve marketing effectiveness.
• Develop test-and-learn initiatives to create competitive advantage.

Skills

Retail Media

Digital Marketing

eCommerce

Performance Marketing

Agency Management

Data Analytics

Executive Communication

Education

Bachelor's degree in Business/Marketing/Analytics

Tools

Amazon Advertising

Retail media platforms

AI tools (OpenAI / Copilot)

Job description

Bausch + Lomb is seeking a Senior Manager, Retail Media and Commerce Activation to lead retail media strategy and execution across key commerce platforms and networks. You will manage significant media investments, lead agency partners, and drive performance measurement to identify growth opportunities.

The role spans marketing, sales, analytics, and emerging AI technologies to accelerate growth across consumer brands like LUMIFY, PreserVision, Blink, and Biotrue.