Retail Media & Commerce Activation Lead

Bausch + Lomb; Raleigh (NC); On-site; USD 175,000 - 205,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

401(k) with company match

Tuition reimbursement (select degrees)

Paid holidays and vacation

Well-being benefits

Job summary

Bausch + Lomb, a global eye health leader, seeks a Senior Manager to drive retail media strategy and activation across major platforms. You will manage substantial media investments, guide agency partners, and shape the digital commerce roadmap with a focus on measurable ROAS and growth for consumer brands.

The role sits at the intersection of marketing, analytics, and AI-enabled tooling, requiring strong collaboration with Sales, Marketing, Finance, and Digital Commerce teams to deliver

Qualifications

• Bachelor's degree in Business, Marketing, Analytics, or related field.
• 7+ years of experience in Retail Media, Digital Marketing, eCommerce, Performance Marketing, or Commerce Media.
• Strong hands-on experience with Amazon Advertising and retail media platforms.
• Proven success managing multimillion-dollar media budgets and delivering measurable business outcomes.
• Experience leading media agencies and external partners.
• Strong analytical capabilities with expertise in performance measurement, optimization, and reporting.
• Excellent communication and executive presentation skills.
• Proven ability to influence senior stakeholders, align cross-functional priorities, and drive execution in a matrixed organization.

Responsibilities

• Develop and execute retail media strategies supporting growth objectives for LUMIFY, PreserVision, Blink, Biotrue, and other Consumer brands.
• Lead media planning, optimization, and measurement across Amazon Ads, Walmart Connect, Target Roundel, KPM, Instacart, Criteo & Sams Advertising Group, TikTok Shop, and emerging platforms.
• Manage agency partners and hold them accountable through clear KPIs, business reviews, budget stewardship, and performance management.
• Drive full-funnel media strategies across Sponsored Products, Sponsored Brands, Sponsored Display, DSP, paid search, video, social commerce, and off-site media.
• Establish monthly performance reporting focused on ROAS, new to brand, incrementality, customer acquisition, share of voice, search rank, and category growth.
• Partner closely with Sales, Marketing, Finance, and Digital Commerce teams.
• Leverage AI-enabled tools including OpenAI, Microsoft Copilot, predictive analytics, and automation platforms to improve planning, reporting, and performance optimization.
• Identify emerging retail media trends, new ad types and measurement capabilities work with agency partners to plan for and test new opportunities
• Participate in a cross-channel experimentation practice to systematically improve marketing effectiveness and drive incremental sales.
• Identify emerging retail media trends and develop test-and-learn initiatives that create competitive advantage.

Skills

Retail media

Analytics

Agency management

Cross-functional leadership

Performance marketing

Executive communication

Education

Bachelor's degree in Business, Marketing, Analytics, or related field

Tools

Amazon Advertising

Job description

Bausch + Lomb, a global eye health leader, seeks a Senior Manager to drive retail media strategy and activation across major platforms. You will manage substantial media investments, guide agency partners, and shape the digital commerce roadmap with a focus on measurable ROAS and growth for consumer brands.

The role sits at the intersection of marketing, analytics, and AI-enabled tooling, requiring strong collaboration with Sales, Marketing, Finance, and Digital Commerce teams to deliver