Senior Remote Paid Media Specialist

Cox Enterprises; Michigan; Remote; USD 90.000 - 125.000; Vollzeit

Benefits dieser Stelle

Flexible work arrangements

Health insurance

401(k) retirement plan

Zusammenfassung

Cox Enterprises is seeking a Digital Marketing / Communications Senior Specialist to lead paid media activation across programmatic display, video, paid social, and paid search. You will own campaign builds, QA, and in-flight optimization while collaborating with Marketing Analytics and MarTech to meet measurement requirements.

You will design and maintain taxonomy and launch checklists, develop actionable reporting, and contribute to the paid media playbook.

Qualifikationen

• Hands-on campaign build across programmatic, paid social and paid search.
• Demonstrated experience with DV360 and other DSPs.

Aufgaben

• Builds and launches programmatic, paid social, and paid search campaigns.
• Owns pre-launch QA, taxonomy, naming conventions, and launch readiness.
• Maintains in-flight optimization and post-flight analysis to drive ROAS.
• Produces campaign reporting and dashboards for stakeholders.
• Collaborates with Marketing Analytics and MarTech to support measurement and attribution.

Kenntnisse

Programmatic display

Paid social

Paid search

DV360

Campaign analytics

QA & launch governance

Reporting & dashboards

DV360, Google Ads, SA360

Power BI/Tableau

Excel & data interpretation

Ausbildung

Bachelor's degree in related discipline

Tools

Meta Advertising Platform

LinkedIn Ads

YouTube Ads

Demand-Side Platforms

Tableau

Power BI

Jobbeschreibung

Cox Enterprises is seeking a Digital Marketing / Communications Senior Specialist to lead paid media activation across programmatic display, video, paid social, and paid search. You will own campaign builds, QA, and in-flight optimization while collaborating with Marketing Analytics and MarTech to meet measurement requirements.

You will design and maintain taxonomy and launch checklists, develop actionable reporting, and contribute to the paid media playbook.