Remote Paid Media Lead - Programmatic, Social & Search

Cox Automotive; Decatur (GA); Remote; USD 74,000 - 111,000; Full time

Benefits offered by this job

Healthcare

401(k) with company match

Professional development

Parental leave & fertility coverage

Pet insurance

Employee discounts

Job summary

Cox Automotive is seeking a Digital Marketing / Communications Senior Specialist to lead day-to-day activation of paid media campaigns across programmatic display and video, paid social, and paid search. The role builds campaigns in DV360 and other DSPs, ensures QA before launch, runs in-flight checks, and creates performance reporting for brands and products.

The position involves working with a cross-functional team to optimize taxonomy, launch readiness, and measurement, with remote

Qualifications

• Bachelor's degree required; 4+ years in paid media or related field.
• Hands-on campaign build across programmatic, paid social and paid search.

Responsibilities

• Builds and launches programmatic display and video campaigns in DV360 and DSPs.
• Configures paid social campaigns on Meta, LinkedIn, YouTube.
• Configures and optimizes paid search structure, keywords, ad copies, and bids.
• Manages audience targeting and activation from the enterprise CDP.
• Leads day-to-day activation across disciplines and coordinates with creative and tagging teams.
• Maintains launch checklists, QA, and documentation.

Skills

Campaign activation

Programmatic display

Paid social

Paid search

DV360

Tag delivery

Measurement & attribution

Analytics

Education

Bachelor's degree in related discipline

Tools

DV360

Google Ads

Search Ads 360

Meta

LinkedIn

Tableau

Power BI

DOMO

Excel

Salesforce Data Cloud

Job description

Cox Automotive is seeking a Digital Marketing / Communications Senior Specialist to lead day-to-day activation of paid media campaigns across programmatic display and video, paid social, and paid search. The role builds campaigns in DV360 and other DSPs, ensures QA before launch, runs in-flight checks, and creates performance reporting for brands and products.

The position involves working with a cross-functional team to optimize taxonomy, launch readiness, and measurement, with remote