Senior Paid Media Activation Specialist – Remote

Cox Automotive; New York (NY); Remote; USD 74,000 - 111,000; Full time

Benefits offered by this job

Competitive salary + annual bonus

Flexible time-off policies

Comprehensive healthcare

Generous 401(k) with company match

Professional development opportunities

Parental leave and fertility coverage

Pet insurance

Employee discounts

Job summary

Cox Automotive is seeking a Digital Marketing / Communications Senior Specialist to lead paid media activation across programmatic, social and search channels. You will own QA, taxonomy, and launch readiness, partnering with buying strategy, creative delivery, analytics, and MarTech to optimize performance.

You will build, test, and report on campaigns, maintaining playbooks and ensuring accurate tracking and measurement across channels.

Qualifications

• Hands-on campaign build across programmatic, paid social and paid search.
• Experience with DSPs, keyword structure, bid strategies and landing page readiness.

Responsibilities

• Builds and launches programmatic display and video campaigns in DV360 and partner DSPs.
• Builds and launches paid social campaigns on Meta, LinkedIn, YouTube.
• Builds and launches paid search campaigns with keyword structure and bid strategy.
• Configures audience targeting across retargeting, lookalike and first-party segments.
• Leads day-to-day management of activation across three disciplines.
• Coordinates with Trafficker on creative specifications and landing pages.

Skills

DV360

Paid social

Paid search

Campaign activation

Analytics

Excel

Tableau/Power BI

ABM platforms (DemandScience/Terminus/

Education

Bachelor's degree in related discipline

Tools

DV360

Google Ads/SA360

Meta/LinkedIn/YouTube

DemandScience/Terminus/6sense

Tableau/Domo/Power BI

Salesforce Data Cloud

Job description

Cox Automotive is seeking a Digital Marketing / Communications Senior Specialist to lead paid media activation across programmatic, social and search channels. You will own QA, taxonomy, and launch readiness, partnering with buying strategy, creative delivery, analytics, and MarTech to optimize performance.

You will build, test, and report on campaigns, maintaining playbooks and ensuring accurate tracking and measurement across channels.