Remote Senior Paid Media Activation Specialist

Cox Enterprises; Atlanta (GA); Remote; USD 90,000 - 125,000; Full time

Benefits offered by this job

Competitive salary

Bonuses & incentives

Comprehensive healthcare

401(k) with match

Professional development

Parental leave

Fertility coverage

Adoption assistance

Employee discounts

Job summary

Cox Enterprises is seeking a Digital Marketing / Communications Senior Specialist to activate paid media campaigns across programmatic display and video, paid social, and paid search. You will own campaign setup, QA, and in‑flight optimization while aligning with analytics and MarTech for audience activation.

You will lead recurring reporting, develop playbooks, and collaborate with brand teams to optimize ROI across multiple channels in a fast‑paced enterprise setting.

Qualifications

• Hands-on campaign build and activation across programmatic, paid social, and paid search.
• Experience managing campaigns in DV360 or similar DSPs with itemized structure.
• Experience supporting multiple brands or product lines in a complex environment.
• Analytical thinking; able to interpret data and recommend corrective action.
• Attention to detail; catch configuration and tracking errors before markets open.
• Strong communication to explain performance to non‑technical partners.
• Execution focus with ability to manage concurrent builds against launch dates.
• Familiarity with audience activation from a customer data platform.

Responsibilities

• Campaign Build & Activation: configure line items, targeting, and pacing in DV360 and DSPs.
• Paid social & search: set objectives, placements, audiences, and bid strategies.
• QA & governance: pre‑launch checks, tagging, tracking, and landing pages.
• In‑flight optimization: adjust budgets, audiences, and placements within guardrails.
• Reporting & analytics: create dashboards and provide performance commentary.
• Collaboration: work with analysts, trafficking, and product marketing to align objectives.

Skills

Programmatic display

DV360

Paid social

Paid search

Account‑based marketing

Campaign activation

QA & launch governance

Performance optimization

Reporting & analytics

Tableau/Power BI

Audience activation

DV360 proficiency

Education

Bachelor’s degree in related discipline

Tools

Google Ads

LinkedIn Ads

Meta Ads

SSP/DSP platforms

Salesforce/VCDP (CDP)

Job description

Cox Enterprises is seeking a Digital Marketing / Communications Senior Specialist to activate paid media campaigns across programmatic display and video, paid social, and paid search. You will own campaign setup, QA, and in‑flight optimization while aligning with analytics and MarTech for audience activation.

You will lead recurring reporting, develop playbooks, and collaborate with brand teams to optimize ROI across multiple channels in a fast‑paced enterprise setting.