Senior Paid Media Activation Specialist - Remote

Cox Enterprises; Town of Texas (WI); Remote; USD 90,000 - 125,000; Full time

Benefits offered by this job

Competitive salary + bonus

Work-life balance

healthcare options

401(k) retirement plans

Professional development

Parental leave & fertility coverage

Pet insurance & employee discounts

Job summary

Cox Enterprises is seeking a Digital Marketing / Communications Senior Specialist to lead paid media activation across programmatic display and video, paid social, and paid search. You will own builds in DV360, configure audiences, and ensure QA and launch readiness while partnering with analytics and martech teams.

You’ll drive in-flight optimization, develop reporting dashboards, and contribute to a reusable playbook for activation across brands.

Qualifications

• Hands-on campaign build and activation across programmatic, paid social, and paid search.
• Experience configuring DV360 line items, audience targeting, and bid strategies.
• Ability to own QA, taxonomy, naming standards, and launch governance.
• Experience with measurement, attribution requirements, and reporting.
• Familiarity with audience activation from a customer data platform.

Responsibilities

• Builds and launches programmatic, paid social, and paid search campaigns across DV360 and partner DSPs.
• Configures targeting, line items, frequency caps, and pacing; ensures correct tracking and landing pages.
• Manages in-flight performance checks and optimizations within guardrails.
• Produces campaign reporting and dashboards; analyzes performance and recommends improvements.
• Collaborates with Trafficker, Marketing Analytics, and MarTech to align on specs and activation.

Skills

Programmatic

Paid Social

Paid Search

DV360

Campaign Activation

QA & Taxonomy

Attribution

Audience Activation

Excel/BI

Education

Bachelor's degree in related field

Tools

DV360

Google Ads

SA360

Social Platforms

Tableau/Power BI

DOMO

Job description

Cox Enterprises is seeking a Digital Marketing / Communications Senior Specialist to lead paid media activation across programmatic display and video, paid social, and paid search. You will own builds in DV360, configure audiences, and ensure QA and launch readiness while partnering with analytics and martech teams.

You’ll drive in-flight optimization, develop reporting dashboards, and contribute to a reusable playbook for activation across brands.