Remote Senior Paid Media Activation Specialist

Cox Enterprises; Illinois; Remote; USD 85,000 - 120,000; Full time

Benefits offered by this job

Competitive salary

Bonus plans

Flexible time-off policies

Healthcare

401(k) with company match

Professional development opportunities

Parental leave and fertility coverage

Adoption assistance

Employee discounts

Pet insurance

Job summary

Cox Enterprises is seeking a Digital Marketing / Communications Senior Specialist to own the activation of paid media campaigns across programmatic display and video, paid social, and paid search for multiple brands. You will configure, launch, monitor, and optimize campaigns, while maintaining governance and QA standards.

The role emphasizes working with cross-functional teams, developing playbooks, and presenting performance insights to drive improvements and ROI.

Qualifications

• Hands-on campaign build and activation across programmatic, paid social, and paid search.
• Experience configuring DV360 line items, audience targeting, and bid strategies.
• Ability to manage multiple brands in a matrixed environment with strong attention to detail.

Responsibilities

• Builds and launches programmatic, social, and search campaigns; manages activation across channels.
• Maintains QA, taxonomy, and launch governance; ensures tracking and landing pages function correctly.
• Produces regular performance reporting and provides optimization recommendations.

Skills

DV360

Campaign activation

Paid social

Paid search

Budget management

Performance optimization

Campaign QA

Reporting & analytics

Education

Bachelor's degree in related discipline

Tools

Google Ads

Search Ads 360

Meta Ads Manager

LinkedIn Ads

YouTube Campaigns

Job description

Cox Enterprises is seeking a Digital Marketing / Communications Senior Specialist to own the activation of paid media campaigns across programmatic display and video, paid social, and paid search for multiple brands. You will configure, launch, monitor, and optimize campaigns, while maintaining governance and QA standards.

The role emphasizes working with cross-functional teams, developing playbooks, and presenting performance insights to drive improvements and ROI.