Remote Senior Digital Marketing Campaign Activation Lead

Cox Enterprises; United States; A distancia; USD 90.000 - 130.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Bonus plans

Work-life balance

Healthcare

401(k)

Professional development

Parental leave

Fertility coverage

Adoption assistance

Pet insurance

Employee discounts

Descripción de la vacante

Cox Enterprises is seeking a Digital Marketing / Communications Senior Specialist to activate paid media campaigns across programmatic, paid social, and paid search. You will configure DV360 line items, manage cross-channel campaigns, and maintain launch-ready QA and taxonomy standards.

You will collaborate with Marketing Analytics and MarTech to ensure measurement, attribution, and audience activation while driving optimization and reporting across brands.

Formación

• Bachelor's degree in related discipline and 4+ years of campaign experience.
• Hands-on campaign build and activation across programmatic, paid social, and paid search.
• Experience managing campaigns in DV360 or similar DSPs.
• Experience supporting multiple brands in a matrix environment.
• Strong analytical thinking and data interpretation skills.
• Excellent attention to detail and error prevention.
• Disciplined in process, QA, and documentation.
• Clear communication of performance and trade-offs to partners.
• Execution-focused with ability to manage multiple builds against launch dates.
• Proficiency with DV360, Google Ads, and social buying platforms; reporting tools.

Responsabilidades

• Builds and launches programmatic display and video campaigns in DV360 and DSPs, configuring items and targeting.
• Launches paid social campaigns on Meta, LinkedIn, and YouTube with objectives and placements.
• Sets up paid search campaigns including keyword structure, match types, and bid strategy.
• Manages audience targeting across retargeting, lookalike, and first-party segments.
• Leads day-to-day activation and coordinates with teams on creative and landing pages.
• Maintains QA, taxonomy, and launch governance before campaigns go live.

Conocimientos

Campaign activation

DV360 experience

Multi-brand experience

Analytics mindset

Attention to detail

Process discipline

Communication

Execution focus

DSP proficiency

Tag & pixel knowledge

Media math

Reporting tools

CDP audience activation

PM platforms

Educación

Bachelor's degree in related discipline

Herramientas

DV360

Descripción del empleo

Cox Enterprises is seeking a Digital Marketing / Communications Senior Specialist to activate paid media campaigns across programmatic, paid social, and paid search. You will configure DV360 line items, manage cross-channel campaigns, and maintain launch-ready QA and taxonomy standards.

You will collaborate with Marketing Analytics and MarTech to ensure measurement, attribution, and audience activation while driving optimization and reporting across brands.