Senior Programmatic Strategy & Activation Lead

Directive; United States; Remote; USD 110,000 - 125,000; Full time

Benefits offered by this job

Medical, dental, vision plans

Life insurance

401(k) with company match

Unlimited PTO

Job summary

Directive Consulting is a remote-first U.S.-based marketing agency seeking an Associate Director, Programmatic Strategy & Activation to lead expansion of our programmatic services and shape the department's strategic vision.

You will guide programmatic growth for B2B/SaaS clients, manage a team, and collaborate with cross-functional partners to exceed client KPIs. This role blends leadership with hands-on campaign optimization and client-facing strategy.

Qualifications

• 7+ years of proven experience in programmatic roles at publishers, advertising agencies, or ad tech companies.
• 2+ years of demonstrated people management experience, inspiring, motivating, and coaching teams effectively
• Experience successfully driving programmatic growth across clients in the B2B/SaaS landscape with budgets over $50k/month
• Strong understanding and perspective of how programmatic and other channels work together to holistically surpass client KPIs
• Proven track record in Programmatic media planning and building measurement frameworks to evaluate campaign success
• Recent hands-on expertise in building and optimizing campaigns in DSPs, with a preference for experience in TTD, Nexxen and DV360
• ABM experience
• Experience supporting Programmatic new business pitches, including audits and presentations
• Ability to provide clear POVs and Programmatic subject matter expertise to support in advancing the department and L&D
• Strong cross-collaboration skills, both within the organization and externally (client-facing), with excellent interpersonal and communication abilities
• Solid analytical ability, exceptional attention to detail, and a results-oriented mindset, capable of balancing multiple projects effectively

Responsibilities

• Develop and implement comprehensive programmatic strategies: Spearhead the creation and execution of impactful programmatic strategies to enhance the organization's digital advertising capabilities.
• Collaborate cross-functionally: Work closely with cross-functional teams to align programmatic initiatives with overall business objectives, ensuring a cohesive approach to marketing efforts.
• Establish and analyze key performance indicators (KPIs): Define KPIs and regularly analyze campaign performance, providing valuable insights and recommendations for continuous optimization and client growth.
• Manage relationships with key partners and vendors: Cultivate and manage relationships with programmatic partners, vendors, and platforms to foster collaboration and ensure access to cutting-edge solutions.
• Thought Leadership: Act as a thought leader within the organization, sharing industry knowledge and insights to inform decision-making and strategy development.

Skills

Programmatic strategy

People management

Programmatic media planning

Campaign optimization

TTD

DV360

Nexxen

ABM experience

Cross-functional collaboration

Client-facing communication

Tools

The Trade Desk (TTD)

DV360

Nexxen

Job description

Directive Consulting is a remote-first U.S.-based marketing agency seeking an Associate Director, Programmatic Strategy & Activation to lead expansion of our programmatic services and shape the department's strategic vision.

You will guide programmatic growth for B2B/SaaS clients, manage a team, and collaborate with cross-functional partners to exceed client KPIs. This role blends leadership with hands-on campaign optimization and client-facing strategy.