Strategic Programmatic Lead for SaaS & B2B Growth

Directive; United States; Remote; USD 90,000 - 130,000; Full time

Benefits offered by this job

Unlimited PTO

Paid holidays

Birthday off

401(k) with company match

Employer-paid health plans

Mental health resources

Job summary

Directive Consulting is seeking a bold, strategic Programmatic Strategist to drive day-to-day management of SaaS and B2B programmatic campaigns. You will lead strategy development, data-driven targeting, and cross-functional collaboration to deliver measurable results for clients.

In this remote-first role, you will manage campaigns across DSPs, optimize performance, and present clear recommendations to clients and internal teams. A strong track record in programmatic growth is expected.

Qualifications

• 3+ years of proven programmatic experience in a fast-paced environment.
• Hands-on expertise in media buying and campaign optimization across DSPs.

Responsibilities

• Manage day-to-day programmatic campaigns across DSPs (DV360, The Trade Desk).
• Collaborate with creative, analytics, and account teams to deliver cohesive campaigns.
• Communicate progress and strategy updates to clients; present performance insights.

Skills

Programmatic buying

DSP platforms

Campaign optimization

Reporting & analytics

Client communication

Cross-functional collaboration

Budget management

Data-driven decision making

Tools

DV360

The Trade Desk

Job description

Directive Consulting is seeking a bold, strategic Programmatic Strategist to drive day-to-day management of SaaS and B2B programmatic campaigns. You will lead strategy development, data-driven targeting, and cross-functional collaboration to deliver measurable results for clients.

In this remote-first role, you will manage campaigns across DSPs, optimize performance, and present clear recommendations to clients and internal teams. A strong track record in programmatic growth is expected.