Remote Programmatic Strategy Director

Directive; United States; À distance; USD 110 000 - 125 000; Plein temps

Avantages offerts par ce poste

Medical, dental, vision plans

Disability and life insurance

Employer-paid plan for you and partial

Mental health resources

Gympass

Unlimited PTO

Paid holidays

Your Birthday Off

End of Year Recharge

401(k) with match

Annual bonus

Anniversary trip

Résumé du poste

Directive Consulting is a leading B2B performance marketing agency delivering revenue-driven results across Paid Media, SEO/Content, CRO, RevOps and GTM strategies for SaaS and other B2B brands. We move fast, think boldly, and seek leaders who push campaigns beyond expectations.

The Associate Director, Programmatic Strategy & Activation will own expanding our programmatic offerings and drive the department's strategic vision, collaborating with cross-functional teams and managing key vendor

Qualifications

• 7+ years of proven experience in programmatic roles at publishers, advertising agencies, or ad tech companies
• 2+ years of demonstrated people management experience, inspiring, motivating, and coaching teams effectively
• Experience driving programmatic growth across clients in the B2B/SaaS landscape with budgets over $50k/month
• Strong understanding of how programmatic and other channels work together to surpass client KPIs
• Proven track record in programmatic media planning and building measurement frameworks
• Hands-on expertise in building and optimizing campaigns in DSPs (TTD, Nexxen, DV360)
• ABM experience
• Experience supporting programmatic new business pitches, including audits and presentations
• Ability to provide clear POVs and programmatic subject matter expertise
• Strong cross-collaboration and communication abilities
• Analytical and detail-oriented with a results-focused mindset

Responsabilités

• Develop and implement comprehensive programmatic strategies
• Collaborate cross-functionally to align initiatives with business objectives
• Establish and analyze KPIs; provide insights for optimization
• Manage relationships with programmatic partners, vendors, and platforms
• Act as a thought leader to inform decision-making and strategy development

Connaissances

Programmatic experience

People management

Programmatic growth

Cross-channel understanding

Media planning

DSP platforms

ABM

New business pitches

Thought leadership

Collaboration

Outils

The Trade Desk

Nexxen

DV360

Description du poste

Directive Consulting is a leading B2B performance marketing agency delivering revenue-driven results across Paid Media, SEO/Content, CRO, RevOps and GTM strategies for SaaS and other B2B brands. We move fast, think boldly, and seek leaders who push campaigns beyond expectations.

The Associate Director, Programmatic Strategy & Activation will own expanding our programmatic offerings and drive the department's strategic vision, collaborating with cross-functional teams and managing key vendor