Senior Programmatic Strategy & Activation Lead

Directive; United States; Remote; USD 110,000 - 125,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Disability insurance

Life insurance

401(k) match

Unlimited PTO

Paid holidays

Birthday off

Parental leave

Annual bonus

Anniversary trip

Job summary

Directive Consulting, a leading B2B performance marketing agency, is seeking an Associate Director of Programmatic Strategy & Activation to own and expand our programmatic services. You will drive the strategic vision, manage teams, and partner with cross-functional groups to optimize campaigns and client growth.

The role requires 7+ years in programmatic roles, 2+ years of people management, and hands-on DSP experience (TTD, Nexxen, DV360).

Qualifications

• 7+ years of proven experience in programmatic roles at publishers, advertising agencies, or ad tech companies.
• 2+ years of demonstrated people management experience, inspiring, motivating, and coaching teams effectively.
• Experience successfully driving programmatic growth across clients in the B2B/SaaS landscape with budgets over $50k/month.
• Strong understanding and perspective of how programmatic and other channels (both paid and organic) work together to holistically surpass client KPIs.
• Proven track record in Programmatic media planning and building measurement frameworks to evaluate campaign success.
• Recent, hands-on expertise in building and optimizing campaigns in DSPs, with a preference for experience in TTD, Nexxen and DV360.
• ABM experience
• Experience supporting Programmatic new business pitches, including audits and presentations.
• Ability to provide clear POVs and Programmatic subject matter expertise to support in advancing the department and L&D.
• Strong cross-collaboration skills, both within the organization and externally (client-facing), with excellent interpersonal and communication abilities.
• Solid analytical ability, exceptional attention to detail, and a results-oriented mindset, capable of balancing multiple projects effectively.

Responsibilities

• Develop and implement comprehensive programmatic strategies: Spearhead the creation and execution of impactful programmatic strategies to enhance the organization's digital advertising capabilities.
• Collaborate cross-functionally: Work closely with cross-functional teams to align programmatic initiatives with overall business objectives, ensuring a cohesive approach to marketing efforts.
• Establish and analyze key performance indicators (KPIs): Define KPIs and regularly analyze campaign performance, providing valuable insights and recommendations for continuous optimization and client growth.
• Manage relationships with key partners and vendors: Cultivate and manage relationships with programmatic partners, vendors, and platforms to foster collaboration and ensure access to cutting-edge solutions.
• Thought Leadership: Act as a thought leader within the organization, sharing industry knowledge and insights to inform decision-making and strategy development.

Skills

Programmatic strategy

Team management

B2B/SaaS marketing

DSP platforms

ABM

Client relationships

Analytics

Tools

The Trade Desk

Nexxen

DV360

Job description

Directive Consulting, a leading B2B performance marketing agency, is seeking an Associate Director of Programmatic Strategy & Activation to own and expand our programmatic services. You will drive the strategic vision, manage teams, and partner with cross-functional groups to optimize campaigns and client growth.

The role requires 7+ years in programmatic roles, 2+ years of people management, and hands-on DSP experience (TTD, Nexxen, DV360).