Remote Associate Director, Programmatic Strategy

Directive; United States; Remote; USD 110,000 - 125,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Disability insurance

Life insurance

Employer-paid health plan for you

Dependent coverage

Job summary

Directive Consulting is a premier B2B performance marketing agency driving real revenue through its proprietary Customer Generation approach. The Associate Director, Programmatic Strategy & Activation leads expansion of programmatic services and sets strategic direction for the department.

You will define strategies, supervise teams, and optimize campaigns across DSPs like TTD, Nexxen, and DV360. The role combines hands-on campaign optimization with leadership responsibilities, guiding client

Qualifications

• 7+ years of proven experience in programmatic roles at publishers, advertising agencies, or ad tech companies.
• 2+ years of demonstrated people management experience, inspiring, motivating, and coaching teams effectively.
• Experience driving programmatic growth across clients in the B2B/SaaS landscape with budgets over $50k/month.
• Strong understanding of how programmatic and other channels work together to surpass client KPIs.
• Proven track record in programmatic media planning and building measurement frameworks.
• Hands-on expertise in campaigns in DSPs (TTD, Nexxen, DV360).
• ABM experience and ability to support programmatic new business pitches.

Responsibilities

• Develop and implement comprehensive programmatic strategies: spearhead creation and execution to enhance digital advertising capabilities.
• Collaborate cross-functionally with teams to align initiatives with business objectives.
• Establish and analyze KPIs; provide insights for optimization and client growth.
• Manage relationships with programmatic partners, vendors, and platforms.
• Act as a thought leader; share industry knowledge to inform strategy.

Skills

Programmatic strategy

People management

Client growth

ABM

KPI analysis

Cross-functional collaboration

Communication

Analytical thinking

Tools

TTD (The Trade Desk)

Nexxen

DV360

Job description

Directive Consulting is a premier B2B performance marketing agency driving real revenue through its proprietary Customer Generation approach. The Associate Director, Programmatic Strategy & Activation leads expansion of programmatic services and sets strategic direction for the department.

You will define strategies, supervise teams, and optimize campaigns across DSPs like TTD, Nexxen, and DV360. The role combines hands-on campaign optimization with leadership responsibilities, guiding client