Remote Programmatic Strategist for SaaS Growth

Directive; Austin (TX); Remote; USD 90,000 - 140,000; Full time

Benefits offered by this job

Medical, dental, vision plans

Disability & life insurance for you &

401(k) with match

Job summary

Directive Consulting, a leading B2B performance marketing agency, seeks a bold Programmatic Strategist. You will manage day-to-day programmatic campaigns, optimize across multiple channels, and build data-driven strategies for SaaS and other B2B clients.

Remote-first environment with global reach and fast-paced collaboration. You’ll work with DV360, The Trade Desk and other DSPs, driving cross-functional efforts with creative, analytics and accounts teams to exceed client KPIs.

Qualifications

• 3+ years in programmatic roles in ad tech, publishers or agencies
• Experience building and optimizing campaigns in DSPs (TTD, DV360)
• Proven track record in programmatic planning and measurement frameworks
• Understanding of how paid and organic channels drive KPIs
• Experience growing programmatic across B2B/SaaS with large budgets

Responsibilities

• Manage day-to-day programmatic client campaigns across Display, Native, Video, Audio
• Develop and implement media strategies aligned with client objectives
• Leverage first/third-party data for audience targeting and segmentation
• Plan and setup campaigns on DSPs (DV360, The Trade Desk)
• Monitor, optimize campaigns for performance and pacing
• Generate and analyze performance reports with actionable insights
• Collaborate with creative, analytics and account teams
• Communicate with clients and present strategic recommendations

Skills

Programmatic Campaigns

DSP buying (TTD, DV360)

Client stakeholder mgmt

Data-driven optimization

Cross-functional collaboration

Budget management

Tools

DV360

The Trade Desk

Job description

Directive Consulting, a leading B2B performance marketing agency, seeks a bold Programmatic Strategist. You will manage day-to-day programmatic campaigns, optimize across multiple channels, and build data-driven strategies for SaaS and other B2B clients.

Remote-first environment with global reach and fast-paced collaboration. You’ll work with DV360, The Trade Desk and other DSPs, driving cross-functional efforts with creative, analytics and accounts teams to exceed client KPIs.