Director, Programmatic Growth & Strategy

WPP Media Limited; Los Angeles (CA); Hybrid; USD 100,000 - 230,000; Full time

Job summary

WPP Media is seeking a Director of Programmatic to oversee day-to-day programmatic operations and guide strategic direction across our digital group. You will lead and mentor the programmatic team, evolve media strategies, and ensure recommendations align with client objectives while coordinating with partners and regional teams.

You will manage senior stakeholders, drive data-driven excellence, and shape innovative, integrated plans across DSPs and identity/data solutions in a hybrid agency

Qualifications

• Bachelor’s degree in Business, Analytics, Marketing, Communications or Advertising; or equivalent.

Responsibilities

• Formulate programmatic strategy aligned with client objectives.
• Lead integration of programmatic efforts and present data-driven recommendations.
• Direct strategic thinking on programmatic’s role in the media mix and develop media plans.
• Evaluate performance of team members and provide coaching.
• Coordinate work across disciplines and partners; support regional offices.

Skills

Programmatic strategy

Team leadership

Client relationship management

Data-driven decision making

Cross-functional collaboration

Strategic media planning

Performance evaluation

Mentoring/coaching

Education

Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising

Tools

DV360

The Trade Desk

Amazon DSP

Yahoo DSP

Campaign Manager 360

IAS

DoubleVerify

MOAT

Job description

WPP Media is seeking a Director of Programmatic to oversee day-to-day programmatic operations and guide strategic direction across our digital group. You will lead and mentor the programmatic team, evolve media strategies, and ensure recommendations align with client objectives while coordinating with partners and regional teams.

You will manage senior stakeholders, drive data-driven excellence, and shape innovative, integrated plans across DSPs and identity/data solutions in a hybrid agency