Senior Programmatic Analyst - Strategic Campaign Optimizer

Publicis Collective; Chicago (IL); On-site; USD 61,000 - 84,000; Full time

Job summary

Publicis Collective in the United States is seeking a Senior Analyst to own programmatic strategy and campaigns for a key client. The role blends strategic planning with hands-on optimization, requiring strong analytical and communication skills.

You will train junior analysts, work with DSPs and ad servers, and collaborate across media, data and technology to drive business outcomes. This position emphasizes independent work, attention to detail, and proactive problem solving.

Qualifications

• 2+ years of programmatic experience with RTB, DSPs, ad exchanges, and verification partners.
• Working knowledge of The Trade Desk, DV360, Facebook and X APIs.
• Understanding of traditional and interactive media planning elements.
• Resourceful, curious, and motivated with the ability to work independently as well as in a team.
• Strong analytics and mathematics, organizational, and communication skills.
• Project management and time management skills.
• Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel

Responsibilities

• Execute, manage, and optimize online media campaigns and programs for agency clients (e.g. auction/exchange based performance media, audience-based buying, remarketing campaigns) both independently, and in support of Campaign Managers
• Demonstrate diligence, attention to detail and adherence to programmatic best practices throughout the full programmatic campaign life-cycle
• Maintain and organize campaign-specific materials in teams shared document repository
• Handle daily campaign maintenance, including internal questions regarding tracking and status of various campaigns
• Assist in the development of client-facing campaign performance reports
• Contribute to the assessment of inventory availability and the formulation of proposals for new client opportunities
• Manage the delivery of creative assets, insertion orders, campaign artifacts and all relevant campaign documentation in preparation for campaign launch
• Traffic campaign tags into ad exchange environments
• Oversee the campaign QA process to ensure accurate campaign implementation, pacing and performance
• Provide monthly auditing reports to Agency partners & actualize bill/pay systems when applicable
• Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing
• Work with technology partners in order to secure support for daily campaign management and implementation questions

Skills

Programmatic experience

RTB & DSPs

Analytics & math

Communication skills

Project management

Time management

Excel proficiency

Tools

The Trade Desk

DoubleClick Bid Manager

Facebook APIs

X APIs

Job description

Publicis Collective in the United States is seeking a Senior Analyst to own programmatic strategy and campaigns for a key client. The role blends strategic planning with hands-on optimization, requiring strong analytical and communication skills.

You will train junior analysts, work with DSPs and ad servers, and collaborate across media, data and technology to drive business outcomes. This position emphasizes independent work, attention to detail, and proactive problem solving.