Paid Social Campaign Lead - Strategy & Optimization

Publicis Media; New York (NY); Sur place; USD 50 000 - 66 000; Plein temps

Avantages offerts par ce poste

Medical coverage

Dental

Vision

Disability

401K

Parental leave

Flexible time off

Résumé du poste

Publicis Media is seeking a Campaign Manager to own strategic planning and execution for assigned clients. The role blends strategic thinking with hands-on campaign management, leveraging bid management platforms and optimization practices.

The ideal candidate has 2+ years in bid/campaign management or digital media operations, strong analytics, and excellent communication. Collaborate with Campaign Specialists, train teams, and drive client success across programmatic campaigns.

Qualifications

• Four-year college degree.
• 2+ years in bid management, campaign management/optimization, or digital media operations.
• Client-facing experience with risk identification and issue management.
• Strong analytical thinking and mathematical skills.
• Excellent communication and writing skills.
• Strong project management skills.

Responsabilités

• Plan, execute, manage, and optimize programmatic media campaigns for agency clients (e.g. auction/exchange based performance media, Facebook, Twitter, Instagram, Pinterest or LinkedIn promotions) both independently, and in support of senior members of the team while meeting or surpassing client performance expectations
• Demonstrate diligence, attention to detail and adherence to Optimedia best practices throughout the full digital campaign life-cycle
• Maintain and organize campaign-specific materials in team’s shared document repository
• Lead daily campaign maintenance, including internal questions regarding tracking and status of various campaigns
• Strategic oversight of large accounts and client relationships
• Develop, grow, and maintain relationships with internal teams through exceptional client service
• Traffic campaign tags into Demand Side Platforms (DSPs), Social API technology, or other ad technology environments
• Oversee the campaign QA process to ensure accurate campaign implementation, pacing and performance
• Formulate proposals for new client opportunities
• Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch
• Partner with Analytics team on campaign measurement reporting and insights generation
• Provide regular insights to clients detailing performance, campaign optimizations, and new opportunities
• Work with media partners to ensure accurate platform implementation
• Troubleshoot issues on all pre-production and live campaigns
• Provide monthly auditing reports to Agency partners and actualize bill/pay systems when applicable
• Lead and assist in coaching, managing, and educating Campaign Managers and Campaign Specialists, helping to support campaigns
• Attend client meetings, as needed
• Participate in regular knowledge sharing sessions to ensure best practices are leveraged across Optimedia

Connaissances

Campaign management

Bid management

Digital media operations

Formation

Bachelor's degree

Outils

Microsoft Office

Description du poste

Publicis Media is seeking a Campaign Manager to own strategic planning and execution for assigned clients. The role blends strategic thinking with hands-on campaign management, leveraging bid management platforms and optimization practices.

The ideal candidate has 2+ years in bid/campaign management or digital media operations, strong analytics, and excellent communication. Collaborate with Campaign Specialists, train teams, and drive client success across programmatic campaigns.