Senior Programmatic Campaign Strategist

Publicis Media; Atlanta (GA); On-site; USD 61,000 - 80,000; Full time

Job summary

Publicis Groupe in Atlanta seeks a Sr. Campaign Manager to own the strategic planning and execution of digital media campaigns for top clients. You will translate insights into actionable optimization and mentor Campaign Specialists.

Ideal candidates have 3+ years in bid management or campaign optimization, hands-on Amazon DSP experience, and strong analytical and client-facing skills. Join a collaborative, cross-disciplinary team with growth opportunities.

Qualifications

• Bachelor's degree required.
• 3+ years in bid management or campaign management/optimization.
• Hands-on Amazon DSP experience required.
• Experience with multiple DSP platforms is preferred.
• Client-facing experience and ability to manage risks.
• Strong analytical and math skills; proficiency with MS Office.

Responsibilities

• Communicate digital strategies and rationales for tactics for each campaign.
• Execute, manage, and optimize online media campaigns for agency clients.
• Oversee large accounts and client relationships.
• Develop and maintain relationships with AOD customers through exceptional service.
• Prepare proposals for new client opportunities.
• Coordinate delivery of creative assets, insertion orders, and campaign artifacts.
• Collaborate with Analytics on measurement reporting and insights.

Skills

Bid management

Campaign management

Digital media operations

Client facing

Communication

Writing

Project management

Team collaboration

Education

Bachelor's degree

Tools

Amazon DSP

Google Ads

Walmart DSP

Walmart DSS

The Trade Desk

Prisma

Job description

Publicis Groupe in Atlanta seeks a Sr. Campaign Manager to own the strategic planning and execution of digital media campaigns for top clients. You will translate insights into actionable optimization and mentor Campaign Specialists.

Ideal candidates have 3+ years in bid management or campaign optimization, hands-on Amazon DSP experience, and strong analytical and client-facing skills. Join a collaborative, cross-disciplinary team with growth opportunities.