Senior Programmatic Analyst - AI-Driven Campaigns

Publicis Groupe; New York (NY); On-site; USD 61,000 - 94,000; Full time

Job summary

Publicis Groupe seeks a Senior Analyst, Programmatic to own strategic planning and campaign execution for an assigned client within the Publicis Collective ecosystem. The role blends strategic insight generation with hands-on campaign management, supported by Programmatic Analysts.

The ideal candidate has 1–3+ years of programmatic experience, strong analytics, and solid communication skills to drive optimization and reporting across DSPs and ad-exchange platforms.

Qualifications

• 1-3+ years of programmatic experience with DSPs, ad exchanges, ad servers, verification partners, billing systems and other supply platforms.
• Working knowledge of The Trade Desk, DV360, Amazon, Prisma, IAS or DoubleVerify, and DCM.
• Understanding of traditional and interactive media planning elements.
• Resourceful, curious, motivated, able to work independently or in a team.
• Strong analytics, mathematics, organizational, and communication skills.
• Project management and time management skills.
• Proficiency in Microsoft Office with Excel skills.

Responsibilities

• Execute, manage, and optimize online campaigns for agency clients (auction/exchange based, audience-based buying, remarketing) independently or with Campaign Managers.
• Maintain campaign QA and ensure accurate implementation, pacing and performance.
• Develop client-facing campaign performance reports.
• Support knowledge sharing and adoption of AI-driven optimization strategies.

Skills

Programmatic experience

DSPs familiarity

Analytics

Communication

Time management

Tools

The Trade Desk

DV360

IAS

DoubleVerify

Job description

Publicis Groupe seeks a Senior Analyst, Programmatic to own strategic planning and campaign execution for an assigned client within the Publicis Collective ecosystem. The role blends strategic insight generation with hands-on campaign management, supported by Programmatic Analysts.

The ideal candidate has 1–3+ years of programmatic experience, strong analytics, and solid communication skills to drive optimization and reporting across DSPs and ad-exchange platforms.