Paid Social Campaign Manager | Strategy & Optimization

Publicis Groupe; New York (NY); On-site; USD 50,000 - 66,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

Disability insurance

401K

Paid time off

Job summary

Publicis Groupe in New York is seeking a Campaign Manager to own strategic planning and execution for assigned client campaigns. You will work with Campaign Specialists, share insights, and optimize across DSPs and social platforms.

The role requires prior online trafficking and campaign management experience, strong analytics, and excellent communication. You will train junior team members and support senior staff in delivering client value.

Qualifications

• Four-year college degree is required.
• 2+ years of experience in bid management, campaign management/optimization, or digital media operations.
• Client facing experience with the ability to identify risks and effectively manage through issues.
• Understanding of traditional and interactive media planning elements.
• Proficiency in Microsoft Office solutions.
• Strong analytical thinking and mathematical skills.
• Excellent communication and writing skills.
• Strong project management skills.
• Strong desire to contribute to a team.

Responsibilities

• Plan, execute, manage, and optimize programmatic media campaigns for agency clients.
• Demonstrate diligence, attention to detail and adherence to best practices.
• Maintain and organize campaign materials in the team repository.
• Lead daily campaign maintenance and tracking.
• Provide strategic oversight of large accounts and client relationships.
• Develop and maintain relationships with internal teams through client service.
• Traffic campaign tags into DSPs, Social API tech, or other ad tech environments.
• Oversee the campaign QA process for accurate implementation and performance.
• Formulate proposals for new client opportunities.
• Manage delivery of creative assets, insertion orders, and documentation for launches.
• Partner with Analytics on measurement reporting and insights generation.
• Provide regular performance insights to clients and identify opportunities.
• Work with media partners to ensure accurate platform implementation.
• Troubleshoot issues on pre-production and live campaigns.
• Provide monthly auditing reports to agency partners and manage billing.
• Lead and coach Campaign Managers and Campaign Specialists.

Skills

Analytical thinking

Communication skills

Project management

Bid management

Digital media operations

Client facing

Education

Four-year college degree

Tools

Microsoft Office

Job description

Publicis Groupe in New York is seeking a Campaign Manager to own strategic planning and execution for assigned client campaigns. You will work with Campaign Specialists, share insights, and optimize across DSPs and social platforms.

The role requires prior online trafficking and campaign management experience, strong analytics, and excellent communication. You will train junior team members and support senior staff in delivering client value.