Programmatic Manager: AI-Driven Campaigns & Growth

Publicis Collective; Birmingham (MI); On-site; USD 75,000 - 103,000; Full time

Job summary

Publicis Collective is seeking a Programmatic Manager to own strategic planning and campaign execution for assigned clients. The role requires independent generation of strategic insights and hands-on optimization with support from Programmatic Analysts.

Prior online trafficking, strong analytical and communication skills, and experience with bid management platforms are essential. The ideal candidate will lead programmatic strategy leveraging AI-driven optimization and partner with Analytics to

Qualifications

• 3+ years of experience managing Display, Video and/or Mobile Programmatic Media Buying.
• Working knowledge in DSPs and technologies such as The Trade Desk, DV360, Yahoo DSP, DCM, Amazon DSP.
• Understanding of traditional and interactive media planning elements.
• Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting.
• Strong analytics, organizational, and communication skills.
• Client facing experience with the ability to identify risks and effectively manage through issues.
• Previous leadership/management experience is a plus.
• Strong project management skills.
• Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel.

Responsibilities

• Effectively communicate digital strategies and rational for tactical approaches for each campaign
• Execute, manage, and optimize online biddable media campaigns and programs for agency clients (e.g. auction/exchange based performance media, audience-based buying, remarketing campaigns) while meeting or surpassing client performance expectations
• Develop, grow, and maintain relationships through exceptional client service
• Formulate proposals for new client opportunities
• Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch
• Partner with Analytics team on campaign measurement reporting and insights generation
• Provide regular insights to clients detailing performance, campaign optimizations, and new opportunities
• Work with media partners to ensure accurate platform implementation
• Troubleshoot issues on all pre-production and live campaigns
• Oversee campaign QA process
• Generate and manage monthly bill/pay and spend reporting in coordination with Analyst
• Lead and assist in coaching, managing, and educating Analysts and Sr. Analysts, helping to support campaigns
• Attend client meetings
• Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing campaign performance
• Lead programmatic strategy by leveraging AI-powered optimization, forecasting, and audience modeling tools within DSPs (e.g., DV360, The Trade Desk) to drive performance, guide budget allocation, and evaluate test-and-learn opportunities across accounts
• Translate AI-driven performance signals, predictive insights, and automation outputs into clear strategic recommendations for clients and internal stakeholders, owning senior-level reporting, planning discussions, and optimization narratives
• Enable and govern the use of AI across the team by refining workflows, validating platform automation, mentoring analysts and senior analysts, and ensuring AI-assisted decisions align with client goals, brand safety standards, and agency best practices

Skills

Programmatic media buying

Analytics

Client relationship management

Leadership

Project management

Communication

Tools

The Trade Desk

DV360

Yahoo DSP

DCM

Amazon DSP

Job description

Publicis Collective is seeking a Programmatic Manager to own strategic planning and campaign execution for assigned clients. The role requires independent generation of strategic insights and hands-on optimization with support from Programmatic Analysts.

Prior online trafficking, strong analytical and communication skills, and experience with bid management platforms are essential. The ideal candidate will lead programmatic strategy leveraging AI-driven optimization and partner with Analytics to