Senior Paid Social Analyst: Campaign Optimizer & Insights

Publicis Collective; New York (NY); Presencial; USD 61.000 - 94.000; Jornada completa

Descripción de la vacante

Publicis Collective is seeking a Senior Analyst to manage and optimize paid social campaigns across Meta, Twitter, and other platforms. You will handle setup, QA, reporting, and billing reconciliation while driving performance improvements for multiple clients.

Ideal candidates bring 2+ years of paid social experience, strong data analytics, and the ability to work independently within a fast-paced agency environment.

Formación

• 2+ years of experience in paid social bid management, paid social campaign Meta, Twitter, Reddit, etc.
• Digital media operations experience preferred
• Strong analytical thinking and mathematical skills and an ability to manage data
• Experience with Meta and Twitter Ads platform or 3rd Party API technology
• Experience with PPC and digital display advertising and traditional media elements
• Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting
• Strong organizational and communication skills
• Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel

Responsabilidades

• Execute, manage, and optimize media campaigns and programs for agency clients (e.g. paid search and social, auction/exchange based performance media, audience-based buying, remarketing campaigns) both independently and in support of Managers
• Demonstrate diligence, attention to detail, and adherence to agency best practices
• Maintain and organize campaign-specific materials
• Handle daily campaign maintenance, including internal questions regarding tracking and status of various campaigns
• Assist in the development of client-facing campaign performance reports
• Contribute to the assessment of inventory availability and the formulation of proposals for new client opportunities
• Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch
• Traffic campaigns into technology platforms
• Run the campaign QA process to ensure accurate campaign implementation, pacing, and performance
• Generate and manage monthly bill/pay and spend reporting
• Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing campaign performance

Descripción del empleo

Publicis Collective is seeking a Senior Analyst to manage and optimize paid social campaigns across Meta, Twitter, and other platforms. You will handle setup, QA, reporting, and billing reconciliation while driving performance improvements for multiple clients.

Ideal candidates bring 2+ years of paid social experience, strong data analytics, and the ability to work independently within a fast-paced agency environment.