Senior Programmatic Analyst: AI-Driven Campaign Optimizer

Publicis Collective; New York (NY); On-site; USD 61,000 - 94,000; Full time

Benefits offered by this job

Medical coverage

Dental

Vision

Disability

401K

Paid time off

Parental leave

Tuition reimbursement

Flexible time off

Job summary

Publicis Collective is seeking a Senior Analyst, Programmatic to own strategic planning and execution for assigned clients. You will generate insights, implement campaigns with support from Programmatic Analysts, and train teammates on requirements and best practices.

Strong analytical and communication skills are essential for success. You will leverage DSPs, bid-management platforms, and AI-based tools to optimize performance, while coordinating with Campaign Managers and technology partners

Qualifications

• 1-3+ years of programmatic experience with DSPs, ad exchanges, ad servers, and verification partners.
• Strong understanding of bid management platforms and optimization practices.
• Ability to work independently and in a team, with excellent analytical and communication skills.

Responsibilities

• Execute, manage, and optimize online media campaigns for agency clients.
• Maintain campaign materials and documentation in shared repositories.
• Handle daily campaign maintenance and status tracking.
• Assist in developing client-facing performance reports and proposals.
• Oversee QA processes to ensure accurate campaign implementation and pacing.
• Collaborate with technology partners to support daily campaign management.

Skills

Programmatic experience

Analytical skills

Communication skills

Time management

Tools

The Trade Desk

DV360

Amazon

Prisma

IAS

DoubleVerify

DCM

Job description

Publicis Collective is seeking a Senior Analyst, Programmatic to own strategic planning and execution for assigned clients. You will generate insights, implement campaigns with support from Programmatic Analysts, and train teammates on requirements and best practices.

Strong analytical and communication skills are essential for success. You will leverage DSPs, bid-management platforms, and AI-based tools to optimize performance, while coordinating with Campaign Managers and technology partners