Senior Program Lead, Digital & MarTech

Publicis Groupe Holdings B.V; New York (NY); On-site; USD 154,291,000 - 247,968,000; Full time

Benefits offered by this job

Paid Family Care for parents and caret

Tuition Assistance

Flexible working arrangements

Work Your World program

Job summary

Razorfish in the United States is seeking an Associate Director, Program Management to lead complex, cross-channel digital and marketing technology initiatives for a major technology client. You will translate complex business, technology, data, and measurement requirements into actionable roadmaps, coordinate cross-functional teams, and ensure programs are delivered on time with executive visibility.

This role requires 7+ years of PM experience and a strong background in MarTech, data-driven

Qualifications

• 7+ years of program or project management experience, preferably within a digital, marketing, consulting, or agency environment with direct client-facing responsibilities.
• Strong background in MarTech, customer engagement, data-driven marketing, CRM, paid media, measurement, and cross-channel digital program delivery.
• Experience supporting enterprise transformation programs, platform operationalization, or large-scale marketing technology initiatives with multiple stakeholders and evolving requirements.
• Excellent executive communication skills, including the ability to synthesize complex information into clear updates, decision materials, status reports, and presentations for senior leaders.
• Experience developing or supporting process documentation, process mapping, RACI models, training materials, and change management deliverables.
• Strong project management discipline with familiarity across Agile, Scrum, Kanban, SAFe, waterfall, or hybrid delivery methodologies.

Responsibilities

• Serve as the senior program lead with ownership of large-scale, complex, cross-channel digital and marketing technology programs
• Coordinate work across client stakeholders, Publicis Groupe teams and cross-discipline teams such as analytics, data engineering, CRM, media, audience strategy
• Shape and maintain program roadmaps that clearly define scope, milestones, dependencies, risks, decision points, and cross-functional ownership across multiple workstreams
• Lead training and enablement efforts, including curriculum planning, speaker coordination, documentation creation
• Coordinate measurement strategy workstreams, including status reviews, executive presentation preparation
• Manage data needs and integration governance
• Develop clear executive-facing communications, including weekly hot sheets, project updates, meeting notes, next steps, presentation materials, and design-resource coordination
• Assess team dynamics, communication gaps, scope risks, and delivery blockers, then drive corrective actions, escalation paths, and risk-mitigation strategies
• Lead large-group working sessions and stakeholder meetings to drive decisions, resolve ambiguity, and maintain alignment across complex internal, client, and partner teams
• Manage scope, staffing, estimates, financial health, and delivery expectations to support sold-margin targets and identify solutions when scope or margin changes arise

Skills

Program management

MarTech

CRM

Data-driven marketing

Cross-functional leadership

Executive communication

Agile / Scrum / SAFe

Job description

Razorfish in the United States is seeking an Associate Director, Program Management to lead complex, cross-channel digital and marketing technology initiatives for a major technology client. You will translate complex business, technology, data, and measurement requirements into actionable roadmaps, coordinate cross-functional teams, and ensure programs are delivered on time with executive visibility.

This role requires 7+ years of PM experience and a strong background in MarTech, data-driven