Director, 360 Campaigns & Digital Programs

Razorfish, Inc.; New York, Northern (NY, KY); Hybrid; USD 90,000 - 143,000; Full time

Benefits offered by this job

Paid family care

Adoption support

Pet adoption support

Wellness reimbursements

Tuition assistance

Flexible time off

Matching gifts

Flexible work arrangements

Work Your World program

Employee resource groups

Job summary

Razorfish is seeking a Director, Program Management with demonstrated expertise in 360 program management. This role leads end-to-end project and campaign management of 360 marketing initiatives that increase client relationships across Customer Engagement, Business, Technology, Big Data, and Content.

The Director will lead multiple engagements with growing complexity, coordinating across teams and stakeholders to ensure 360 and email campaigns are delivered flawlessly while optimizing

Qualifications

• 9+ years in project/program management, including digital/marketing agency work.
• Experience leading cross-functional teams across Client Services, Strategy, Creative, Data, and Technology.
• Experience with MarTech platforms such as Salesforce, Adobe, Braze, and Epsilon.
• Strong email development methodologies and best practices.
• Comfortable presenting to senior creative, marketing, and digital leaders.
• Solid PM experience with Agile, Scrum, Kanban, SAFe, Waterfall, or Hybrid.
• Experience with distributed delivery and multicultural teams.
• Strong leadership, analytical, and negotiation skills.
• Effective conflict resolution abilities.

Responsibilities

• Lead 360 campaign work and brand campaigns with clients, ensuring high-quality delivery across channels.
• Act as senior project lead for large-scale 360 and multi-channel programs.
• Shape program roadmaps for large cross-functional teams.
• Identify opportunities for innovation and continuous improvement.
• End-to-end management of 360 and email initiatives, from requirements to on-time delivery.
• Coordinate requirements across teams for a clear campaign vision.
• Oversee strategic/creative development, QA, testing, and deployment of emails.
• Drive segmentation, targeting, personalization, and journey orchestration.
• Conduct A/B and multivariate testing; analyze results and optimize.
• Monitor open rates, CTR, conversions, deliverability; provide actionable insights.
• Troubleshoot issues and enhance campaign quality and effectiveness.
• Collaborate with creative, analytics, and tech teams to meet goals.
• Leverage tools like Workfront, Confluence, Excel, Salesforce Marketing Cloud.
• Define processes and tools; guide cross-program scope and risk mitigation.
• Provide PM methodology guidance aligned with strategic plans.
• Communicate metrics, risks, issues, and dependencies to executives.
• Deliver work within margins and propose solutions for changes in margin.

Skills

PM leadership

Agile methodologies

Stakeholder management

Email development

MarTech experience

Presentation to leaders

Cross-functional collaboration

Data-driven decisions

Tools

Salesforce Marketing Cloud

Adobe

Braze

Epsilon

Workfront

Confluence

Microsoft Excel

Job description

Razorfish is seeking a Director, Program Management with demonstrated expertise in 360 program management. This role leads end-to-end project and campaign management of 360 marketing initiatives that increase client relationships across Customer Engagement, Business, Technology, Big Data, and Content.

The Director will lead multiple engagements with growing complexity, coordinating across teams and stakeholders to ensure 360 and email campaigns are delivered flawlessly while optimizing