Strategic Programs Leader, CRM & Growth

Publicis Groupe; Dallas (TX); On-site; USD 168,000 - 230,000; Full time

Benefits offered by this job

Wellness program

Tuition Assistance

Flexible time off

Work Your World program

Job summary

Razorfish is seeking a VP of Program Management to lead large-scale, complex programs and drive operational excellence across integrated teams in the United States. This leader will oversee customer engagement, CRM, loyalty, lifecycle marketing, personalization, and digital transformation initiatives while partnering with clients and internal stakeholders.

The ideal candidate brings 10-15+ years of multi-team leadership in a fast-paced agency or consulting environment, with preferred QSR

Qualifications

• 10-15+ years of Program Management, Client Services, CRM, Customer Experience, Digital Marketing, or Consulting experience.
• Proven experience leading large-scale CRM, lifecycle marketing, loyalty, customer engagement, or personalization programs.
• Strong client-facing leadership experience managing executive-level stakeholders and cross-functional teams.
• Experience overseeing integrated, 360-degree marketing initiatives across strategy, creative, media, analytics, technology, and CRM.

Responsibilities

• Lead the delivery of complex programs and integrated marketing initiatives across multiple workstreams and stakeholders.
• Oversee CRM, loyalty, lifecycle marketing, personalization, and customer engagement programs that drive acquisition, retention, customer value, and business growth.
• Partner with clients to develop and execute CRM strategies that support broader business and marketing objectives.
• Serve as a trusted advisor to clients, guiding internal leaders and external stakeholders through customer experience, marketing transformation, and digital initiatives.
• Collaborate with strategy, analytics, data, media, creative, and technology teams to deliver connected customer experiences across channels.
• Oversee CRM campaign planning and execution across email, SMS, mobile, push notifications, loyalty programs, and other customer engagement channels.
• Ensure successful delivery by establishing governance models, operating processes, budgets, timelines, staffing plans, and success metrics.
• Focus on delivering value to end customers early and often while driving continuous improvement across programs and teams.
• Act as a senior client-facing leader, building trusted relationships and aligning stakeholders around business goals and delivery plans.
• Lead integrated, 360-degree marketing initiatives that connect CRM efforts with broader media, digital, analytics, strategy, and creative workstreams.
• Achieve metrics including client outcomes, account health, resource utilization, revenue, margin, burn rate, and operational efficiency.
• Create a positive team environment where autonomy, mastery, and purpose are promoted through coaching, mentoring, and performance development.
• Drive a culture of value-based delivery, accountability, collaboration, and self-organization.
• Mentor and develop the next generation of Program Management leaders through coaching, training, and best-practice sharing.
• Support business development efforts, including budget planning, scoping, staffing, proposal development, and new business opportunities.
• Help clients evolve customer engagement strategies and operational models to support long-term growth and transformation initiatives.

Skills

Program Management

CRM

Customer Experience

Digital Marketing

Consulting

Job description

Razorfish is seeking a VP of Program Management to lead large-scale, complex programs and drive operational excellence across integrated teams in the United States. This leader will oversee customer engagement, CRM, loyalty, lifecycle marketing, personalization, and digital transformation initiatives while partnering with clients and internal stakeholders.

The ideal candidate brings 10-15+ years of multi-team leadership in a fast-paced agency or consulting environment, with preferred QSR