Senior Product Marketing Manager, Member Engagement

Lending Club; San Francisco (CA); Hybrid; USD 140,000 - 190,000; Full time

Benefits offered by this job

Hybrid work model

Generous PTO

Parental leave (up to 16 weeks)

Wellness program

Onsite gym

Café and snacks

Volunteer time and donation matching

Health benefits

Safe office practices

Job summary

Happen Bank seeks a Sr Product Marketing Manager for Member Engagement to lead strategy across DebtIQ, the mobile app, and cross-sell initiatives. You will partner with Lifecycle Marketing, Product, Design, Brand, and Marketing Operations to craft integrated go-to-market plans that strengthen member relationships and drive engagement across lending and banking products.

You will own the engagement strategy, define KPI-driven roadmaps, and translate member insights into compelling positioning and

Qualifications

• Bachelor's degree or higher required or equivalent combination of education and experience.
• Strong communication and storytelling skills with the ability to influence senior stakeholders.
• Ability to translate strategy into actionable plans and drive execution across cross-functional teams.
• 6+ years of relevant product marketing or marketing experience, including research, positioning, messaging, product launches, and go-to-market strategy within B2C and mobile app environments.
• Experience using AI tools to accelerate research, content development, experimentation, and execution.

Responsibilities

• Lead product marketing strategy for Member Engagement across Happen Bank's experiences.
• Drive adoption, engagement, and cross-sell for DebtIQ and the mobile app.
• Partner with Lifecycle Marketing, Product, Design, Brand, and Marketing Operations on go-to-market plans.
• Define engagement strategy and marketing roadmap against KPIs like app downloads and MAU.
• Translate member needs into product requirements and guide cross-functional initiatives.
• Ensure compliance with Legal and Compliance in strategy and messaging.

Skills

Product launches

Engagement marketing

Cross-sell

Retention strategies

App adoption

Digital engagement

Education

Bachelor's degree or higher

Job description

Happen Bank seeks a Sr Product Marketing Manager for Member Engagement to lead strategy across DebtIQ, the mobile app, and cross-sell initiatives. You will partner with Lifecycle Marketing, Product, Design, Brand, and Marketing Operations to craft integrated go-to-market plans that strengthen member relationships and drive engagement across lending and banking products.

You will own the engagement strategy, define KPI-driven roadmaps, and translate member insights into compelling positioning and