Sr Product Marketing Manager, Member Engagement

Tally; San Francisco (CA); Hybrid; USD 156,000 - 180,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

401(k) match

Wellness programs

Flexible time off

Parental leave

Job summary

Happen Bank is seeking a Sr Product Marketing Manager, Member Engagement to lead product marketing strategy for DebtIQ and the mobile app. You will drive member adoption, engagement, and cross-sell while partnering with Lifecycle Marketing, Product, Design, Brand, and Marketing Operations.

The role requires 6+ years of relevant experience in B2C and mobile environments, a Bachelor's degree, and a proven track record in launches and engagement work.

Qualifications

• 6+ years of relevant product marketing experience in B2C and mobile app environments.
• Bachelor's degree or higher.
• Strong background in launches, engagement marketing, cross-sell, or retention strategies.

Responsibilities

• Own product marketing strategy for Member Engagement across DebtIQ and mobile app.
• Define engagement strategy and roadmap against KPIs like MAU, downloads, products per member.
• Partner with Product, Design, Brand to optimize membership value proposition and GTM across channels.
• Build integrated campaigns with channel owners and Marketing Ops to improve the end-to-end journey.
• Translate strategy into clear product requirements with Product leadership.
• Lead cross-functional initiatives and ensure regulatory alignment with Legal/Compliance.

Skills

Product marketing

Go-to-market

Cross-functional collaboration

Data-driven decisions

AI tooling

Education

Bachelor's degree or higher

Tools

AI tools

Job description

Happen Bank (formerly LendingClub) is built around a simple purpose: to clear the way to help people turn intention into action, and action into financial progress. That means offering focused products, a frictionless mobile-first experience, and clear terms with no gotchas. Respect and fairness is part of our DNA, and that ideal shapes how we work, how we treat each other, and how we invest in our employees and our community. Join us in using data, bold thinking, and a commitment to innovation to help clear the way for millions of Americans to achieve more.

About the Role

The Sr Product Marketing Manager, Member Engagement leads product marketing strategy and execution across Happen Bank’s digital engagement experiences, including DebtIQ, our proprietary financial wellness product, and the Happen Bank mobile app. In this role, you’ll drive member adoption, engagement, and cross-sell while serving as a strong voice of the member across one of our key growth areas. You’ll partner closely with Lifecycle Marketing, Product, Design, Brand, and Marketing Operations to develop integrated go-to-market strategies that strengthen the member experience and deepen relationships across Happen Bank’s lending and banking products.

What You'll Do

• Own product marketing strategy for Member Engagement, driving adoption of DebtIQ, mobile app engagement, and cross-buying across Happen Bank’s lending and banking products

• Define the engagement strategy and marketing roadmap against KPIs such as app downloads, monthly active users (MAU), and products per member, partnering with Lifecycle Marketing to activate the strategy across channels

• Develop a deep understanding of member needs, competitors, and market trends, using insights to inform positioning, messaging, prioritization, and growth opportunities

• Partner with Product, Design, and Brand to define and optimize the membership value proposition and develop go-to-market strategies across channels and member segments

• Build integrated campaigns and go-to-market plans with channel owners, Product, and Marketing Operations, using funnel and engagement performance to continuously improve the end-to-end member journey

• Translate marketing and member needs into clear product requirements, partnering with Product leadership to shape experiences that recognize and reward member loyalty

• Lead cross-functional initiatives through change and growth cycles, aligning teams around clear goals, priorities, and outcomes across product lines and channels

• Partner with Legal and Compliance throughout strategy and execution to ensure marketing initiatives and messaging meet applicable regulatory requirements

About You

• 6+ years of relevant product marketing or marketing experience, including research, positioning, messaging, product launches, and go-to-market strategy within B2C and mobile app environments

• Bachelor's degree or higher, or equivalent combination of education and experience

• Strong background in product launches, engagement marketing, cross-sell, or retention strategies, with a track record of driving app adoption and digital engagement

• Demonstrated ability to use data, customer insights, and experimentation to inform positioning, prioritization, and go-to-market decisions

• Ability to translate strategy into clear, actionable plans and drive execution across complex cross-functional initiatives

• Strong communication and storytelling skills with the ability to influence senior stakeholders and create alignment across teams

• Highly collaborative with demonstrated ability to lead through influence without direct authority

• Strong organization and prioritization skills with the ability to manage multiple initiatives in a fast-paced environment

• You have hands-on experience using AI tools to accelerate research, content development, experimentation, and execution, including AI prototyping tools to rapidly develop and test member-facing concepts. You're equally comfortable using these tools yourself and showing others how, while applying sound judgment around accuracy, customer data, brand voice, and where human oversight matters most

Nice to Have

• Experience in financial services, fintech, or another regulated consumer industry

• Experience with credit monitoring, financial wellness, or other data-driven insight products

Work Location

San Francisco

The above locations are eligible offices for this role. The locations have been determined to foster in-person collaboration with this role’s team or the related business lines. We utilize a hybrid work model, and our teams are in-office Tuesdays, Wednesdays, and Thursdays. In-person attendance is essential for this role’s success, and remote placement will not be considered. Happen Bank offers relocation, based on actual job level.

Time Zone Requirements

Local hours (PT)

While the position will primarily work local hours, Happen Bank is headquartered in Pacific Time and our ideal candidate will be flexible working across time zones when necessary.

Travel Requirements

As needed travel to Happen Bank offices and/or other locations, as needed.

Compensation

The target base salary range for this position is 156,000-180,000. The base salary of the role will be determined by job-related knowledge, experience, education, skills, and location. Base salary is just one part of Happen Bank's Total Rewards package. You may also be eligible for long-term awards (equity) and an annual bonus (which is based on company performance, employee performance and eligible earnings).

We’re creating new financial services solutions for our members based on fairness, simplicity, and heart, and we treat our employees the same way. We offer a competitive benefits package that includes medical, dental and vision plans for employees and their families, 401(k) match, health and wellness programs, flexible time off policies for salaried employees, up to 16 weeks paid parental leave and more.

#LI-Hybrid

#LI-JH1

Happen Bank is an equal opportunity employer and dedicated to diversity, equity, and inclusion in the workplace. We do not discriminate on the basis of race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), gender, gender identity, gender expression, sexual orientation, age, marital status, veteran status, disability status, political views or activity, or other applicable legally protected characteristics. We believe that a variety of perspectives will make our teams and business stronger as we work together to transform the traditional banking system.

We are committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you need assistance or an accommodation due to a disability, please contact us at [e-mail].

Notice on AI Tool Use

For select roles and locations, candidate interviews may be recorded, transcribed and summarized by tools such as artificial intelligence (AI) to assist our hiring managers with the application process.

You will have the opportunity to opt out of recording, transcription, and summarization prior to any scheduled interviews. We will not discriminate against you if you choose to opt out.

During the interview, we will collect the following categories of personal information from or about you: contact information, identifiers, professional and employment-related information, sensory information (audio/video recording), and any other categories of personal information you choose to share with us. We will use this information to evaluate your application for employment.

We will only share your interview, transcription, or summary with persons whose expertise or technology is necessary to process your application, evaluate your fitness for a position, and administer or support the tool. We will not sell your personal information or disclose it to any third party for their marketing purposes. For more information about how we will handle your personal information, please refer to our Privacy Disclosure.

We will delete any recording of your interview promptly but in no event later than 30 days after making a hiring decision.