Senior Product Marketing Manager (Member Engagement)

Lending Club; San Francisco (CA); Hybrid; USD 140,000 - 190,000; Full time

Benefits offered by this job

Hybrid work model

Generous PTO

Parental leave (up to 16 weeks)

Wellness program

Onsite gym

Café and snacks

Volunteer time and donation matching

Health benefits

Safe office practices

Job summary

Happen Bank seeks a Sr Product Marketing Manager for Member Engagement to lead strategy across DebtIQ, the mobile app, and cross-sell initiatives. You will partner with Lifecycle Marketing, Product, Design, Brand, and Marketing Operations to craft integrated go-to-market plans that strengthen member relationships and drive engagement across lending and banking products.

You will own the engagement strategy, define KPI-driven roadmaps, and translate member insights into compelling positioning and

Qualifications

• Bachelor's degree or higher required or equivalent combination of education and experience.
• Strong communication and storytelling skills with the ability to influence senior stakeholders.
• Ability to translate strategy into actionable plans and drive execution across cross-functional teams.
• 6+ years of relevant product marketing or marketing experience, including research, positioning, messaging, product launches, and go-to-market strategy within B2C and mobile app environments.
• Experience using AI tools to accelerate research, content development, experimentation, and execution.

Responsibilities

• Lead product marketing strategy for Member Engagement across Happen Bank's experiences.
• Drive adoption, engagement, and cross-sell for DebtIQ and the mobile app.
• Partner with Lifecycle Marketing, Product, Design, Brand, and Marketing Operations on go-to-market plans.
• Define engagement strategy and marketing roadmap against KPIs like app downloads and MAU.
• Translate member needs into product requirements and guide cross-functional initiatives.
• Ensure compliance with Legal and Compliance in strategy and messaging.

Skills

Product launches

Engagement marketing

Cross-sell

Retention strategies

App adoption

Digital engagement

Education

Bachelor's degree or higher

Job description

• The Sr Product Marketing Manager, Member Engagement leads product marketing strategy and execution across Happen Bank's digital engagement experiences, including DebtIQ, our proprietary financial wellness product, and the Happen Bank mobile app.
• In this role, you'll drive member adoption, engagement, and cross-sell while serving as a strong voice of the member across one of our key growth areas
• You'll partner closely with Lifecycle Marketing, Product, Design, Brand, and Marketing Operations to develop integrated go-to-market strategies that strengthen the member experience and deepen relationships across Happen Bank's lending and banking products
• Own product marketing strategy for Member Engagement, driving adoption of DebtIQ, mobile app engagement, and cross-buying across Happen Bank's lending and banking products
• Define the engagement strategy and marketing roadmap against KPIs such as app downloads, monthly active users (MAU), and products per member, partnering with Lifecycle Marketing to activate the strategy across channels
• Develop a deep understanding of member needs, competitors, and market trends, using insights to inform positioning, messaging, prioritization, and growth opportunities
• Partner with Product, Design, and Brand to define and optimize the membership value proposition and develop go-to-market strategies across channels and member segments
• Build integrated campaigns and go-to-market plans with channel owners, Product, and Marketing Operations, using funnel and engagement performance to continuously improve the end-to-end member journey
• Translate marketing and member needs into clear product requirements, partnering with Product leadership to shape experiences that recognize and reward member loyalty
• Lead cross-functional initiatives through change and growth cycles, aligning teams around clear goals, priorities, and outcomes across product lines and channels
• Partner with Legal and Compliance throughout strategy and execution to ensure marketing initiatives and messaging meet applicable regulatory requirements

Benefits

• Untracked vacation for salaried employees, which means take it when you need it, and generous paid time off for hourly team members
• A hybrid work model that balances in-office and work from home
• Leading health and safety protocols related to COVID, including complimentary at-home testing kits from Cue Health for those coming to the office
• Up to 16 weeks paid leave for new parents, plus a fully paid, phased return-to-work policy for qualified leaves
• Mothers Rooms and hospital-grade pumps in every LC office
• Generous and varied mental health benefits
• Wellness program with cash incentives - earn up to $75 per month for being active
• Paid volunteer time and donation matching
• Onsite gym, locker room, bike room, and fitness classes (depending on location)
• Café with our own in-house barista
• Stocked pantries with healthy snacks and drinks
• Technology-forward and collaborative office spaces

Strong background in product launches, engagement marketing, cross-sell, or retention strategies, with a track record of driving app adoption and digital engagementBachelor's degree or higher, or equivalent combination of education and experienceStrong communication and storytelling skills with the ability to influence senior stakeholders and create alignment across teamsAbility to translate strategy into clear, actionable plans and drive execution across complex cross-functional initiatives6+ years of relevant product marketing or marketing experience, including research, positioning, messaging, product launches, and go-to-market strategy within B2C and mobile app environmentsHighly collaborative with demonstrated ability to lead through influence without direct authorityStrong organization and prioritization skills with the ability to manage multiple initiatives in a fast-paced environmentDemonstrated ability to use data, customer insights, and experimentation to inform positioning, prioritization, and go-to-market decisionsYou have hands-on experience using AI tools to accelerate research, content development, experimentation, and execution, including AI prototyping tools to rapidly develop and test member-facing concepts. You're equally comfortable using these tools yourself and showing others how, while applying sound judgment around accuracy, customer data, brand voice, and where human oversight matters mostExperience in financial services, fintech, or another regulated consumer industryExperience with credit monitoring, financial wellness, or other data-driven insight products