Product Marketing Manager - Member Engagement & Growth

LendingClub; San Francisco (CA); Hybrid; USD 156,000 - 180,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

401(k) match

Wellness programs

Flexible time off

Parental leave

Job summary

Happen Bank (formerly LendingClub) in San Francisco is seeking a Sr Product Marketing Manager, Member Engagement, to lead product marketing strategy for DebtIQ and the mobile app, driving member adoption, engagement, and cross-sell across lending and banking products.

Partner with Lifecycle Marketing, Product, Design, Brand and Marketing Operations to develop integrated go-to-market plans, define the membership value proposition, and optimize the end-to-end member journey across channels.

Qualifications

• 6+ years of product marketing or marketing experience in B2C and mobile app environments.
• Strong storytelling and communication skills with the ability to influence senior stakeholders.
• Experience launching products, engagement marketing, cross-sell, or retention strategies.

Responsibilities

• Own product marketing strategy for Member Engagement, driving adoption of DebtIQ and app engagement.
• Define the engagement strategy and marketing roadmap against KPIs (downloads, MAU, products per member).
• Develop insights from member needs, competitors, and market trends to inform positioning and growth opportunities.
• Partner with Product, Design, and Brand to define and optimize the membership value proposition and GTM strategies.
• Build integrated campaigns and go-to-market plans with channel owners and Marketing Ops to improve the member journey.”
• Translate marketing needs into product requirements and collaborate with leadership to shape experiences.

Skills

Product marketing strategy

B2C and mobile app experience

Data-driven decision making

Cross-functional leadership

Stakeholder influence

AI tools for research

Education

Bachelor’s degree or higher

Job description

Happen Bank (formerly LendingClub) in San Francisco is seeking a Sr Product Marketing Manager, Member Engagement, to lead product marketing strategy for DebtIQ and the mobile app, driving member adoption, engagement, and cross-sell across lending and banking products.

Partner with Lifecycle Marketing, Product, Design, Brand and Marketing Operations to develop integrated go-to-market plans, define the membership value proposition, and optimize the end-to-end member journey across channels.