Sr. Product Marketing Manager, Member Engagement & Growth

Tally; San Francisco (CA); Hybrid; USD 156,000 - 180,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

401(k) match

Wellness programs

Flexible time off

Parental leave

Job summary

Happen Bank is seeking a Sr Product Marketing Manager, Member Engagement to lead product marketing strategy for DebtIQ and the mobile app. You will drive member adoption, engagement, and cross-sell while partnering with Lifecycle Marketing, Product, Design, Brand, and Marketing Operations.

The role requires 6+ years of relevant experience in B2C and mobile environments, a Bachelor's degree, and a proven track record in launches and engagement work.

Qualifications

• 6+ years of relevant product marketing experience in B2C and mobile app environments.
• Bachelor's degree or higher.
• Strong background in launches, engagement marketing, cross-sell, or retention strategies.

Responsibilities

• Own product marketing strategy for Member Engagement across DebtIQ and mobile app.
• Define engagement strategy and roadmap against KPIs like MAU, downloads, products per member.
• Partner with Product, Design, Brand to optimize membership value proposition and GTM across channels.
• Build integrated campaigns with channel owners and Marketing Ops to improve the end-to-end journey.
• Translate strategy into clear product requirements with Product leadership.
• Lead cross-functional initiatives and ensure regulatory alignment with Legal/Compliance.

Skills

Product marketing

Go-to-market

Cross-functional collaboration

Data-driven decisions

AI tooling

Education

Bachelor's degree or higher

Tools

AI tools

Job description

Happen Bank is seeking a Sr Product Marketing Manager, Member Engagement to lead product marketing strategy for DebtIQ and the mobile app. You will drive member adoption, engagement, and cross-sell while partnering with Lifecycle Marketing, Product, Design, Brand, and Marketing Operations.

The role requires 6+ years of relevant experience in B2C and mobile environments, a Bachelor's degree, and a proven track record in launches and engagement work.