Senior Product Marketing Manager, AI-Driven Observability

Remote; San Francisco (CA); Remote; USD 140,000 - 180,000; Full time

Benefits offered by this job

RSUs

Remote work

Global culture

30 days annual leave

Job summary

Grafana Labs is seeking a Senior Product Marketing Manager to own messaging and positioning for the Observability product area. You will collaborate with product managers and marketing to deliver campaigns, content, events, and training that help buyers buy and sellers sell our value.

We emphasize teaching PMs and engineers to think growth and codify marketing knowledge into AI-forward tools used across the organization. The role blends strategic planning with hands-on execution.

Qualifications

• Experience in product marketing for technical products.
• Ability to translate complex tech into clear value propositions.
• Proven track record launching campaigns and demand generation.

Responsibilities

• Define product value, messaging, and go-to-market strategy.
• Create materials to help customers evaluate and adopt products (reference architectures, guides).
• Own customer lifecycle campaigns (retention, upsell/cross-sell).
• Conduct market and customer research to identify pain points and opportunities.
• Teach GTM concepts to go-to-market and sales teams and deliver enablement.

Skills

Product marketing

Technical audience

Open source

Campaign management

Content creation

Tools

AI tools

Job description

Grafana Labs is seeking a Senior Product Marketing Manager to own messaging and positioning for the Observability product area. You will collaborate with product managers and marketing to deliver campaigns, content, events, and training that help buyers buy and sellers sell our value.

We emphasize teaching PMs and engineers to think growth and codify marketing knowledge into AI-forward tools used across the organization. The role blends strategic planning with hands-on execution.