Senior Product Marketing Manager - Observability & AI (Remote)

Grafanalabs; United States; Remote; USD 93,000 - 112,000; Full time

Job summary

Grafana Labs is seeking a Senior Product Marketing Manager to own messaging and go-to-market for our Observability products, partnering with product managers and marketing to craft campaigns, content, events, and training.

This remote, global role emphasizes teaching growth thinking to engineers and product teams, codifying product marketing knowledge into AI-forward tools, and delivering impact with data-driven campaigns and strong storytelling.

Qualifications

• Proven ability to lead product or feature launches.
• Strong writing and communication skills.
• Ability to articulate technical value to customers and sellers.

Responsibilities

• Define product value, messaging, and go-to-market strategy.
• Collaborate with PMs and GTM functions to create supporting materials.
• Own customer lifecycle campaigns to shape marketing programs and drive growth.
• Conduct market and customer research to identify pain points and opportunities.
• Teach go-to-market concepts to product and sales teams with enablement materials.

Skills

Technical audience marketing

Product messaging

Campaign management

Cross-functional collaboration

Data-driven decision making

Open source/cloud native interest

AI tooling awareness

Tools

AI tooling (ChatGPT/Claude)

Job description

Grafana Labs is seeking a Senior Product Marketing Manager to own messaging and go-to-market for our Observability products, partnering with product managers and marketing to craft campaigns, content, events, and training.

This remote, global role emphasizes teaching growth thinking to engineers and product teams, codifying product marketing knowledge into AI-forward tools, and delivering impact with data-driven campaigns and strong storytelling.