Senior Product Marketing Lead: Growth & Launch Strategy

Verizon; New York (NY); Hybrid; USD 116,000 - 201,000; Full time

Benefits offered by this job

401(k) matching

Paid vacation days

Tuition assistance

Job summary

Verizon is seeking a strategic product marketer to lead launch strategies using market data and customer insights. You will collaborate with Product Management, Sales, and Marketing to develop compelling positioning and high-quality collateral that accelerates revenue and bookings.

The role requires 6+ years in product marketing/strategy, experience with market research, and the ability to drive growth across diverse enterprise markets. Hybrid work and travel may be involved.

Qualifications

• Bachelor’s degree or 4+ years of work experience.
• 6+ years of relevant product marketing/strategy experience.
• Experience with market research and data analytics.
• Experience creating marketing collateral and sales enablement.
• Willingness to travel.

Responsibilities

• Develop launch strategies using market data, personas, and insights.
• Collaborate with Product Management, Sales, and marketing partners.
• Conduct independent marketing research and create assets.
• Develop differentiated positioning to accelerate revenues.
• Drive growth and retention across Global Enterprise, Public Sector, and Business Markets.
• Promote cross-sell opportunities and align portfolio messaging.
• Oversee project management for product launches and marketing activities.

Skills

Collaboration

Strategic thinking

Communication

Education

Bachelor’s degree

Master’s degree

Job description

Verizon is seeking a strategic product marketer to lead launch strategies using market data and customer insights. You will collaborate with Product Management, Sales, and Marketing to develop compelling positioning and high-quality collateral that accelerates revenue and bookings.

The role requires 6+ years in product marketing/strategy, experience with market research, and the ability to drive growth across diverse enterprise markets. Hybrid work and travel may be involved.