Senior Product Demand Marketing Lead Growth Campaigns

Verizon; Cary (NC); Hybrid; USD 105,000 - 201,000; Full time

Benefits offered by this job

Health and wellness benefits

401(k) with company match

Tuition assistance

Job summary

Verizon is seeking a highly collaborative, data-driven Growth Marketing Senior Manager to lead product demand campaigns within a dynamic Growth Marketing team. You will translate product capabilities into actionable demand campaigns, drive multi-channel initiatives, and coordinate with Product Marketing, Segment Marketing, and Field Marketing.

You’ll lead audience segmentation, list development, and migration campaigns while leveraging AI and marketing automation platforms.

Qualifications

• You are a highly collaborative, data-driven, and execution-oriented marketer.
• Bachelor’s degree or four or more years of work experience.
• Six or more years of relevant experience required in B2B growth marketing, demand generation, and campaign execution.

Responsibilities

• Strategy-to-tactics translation of product value into multi-touch campaigns.
• Provide messaging guidance to highlight Verizon’s value and reduce customer friction.
• Plan and execute migration campaigns from legacy networks to modern solutions.
• Segment audiences and build targeted lists with analytics.

Skills

Collaborative

Data-driven

Execution-oriented

B2B marketing experience

Education

Bachelor’s degree

Tools

Marketo

Eloqua

Salesforce

Database segmentation tools

Job description

Verizon is seeking a highly collaborative, data-driven Growth Marketing Senior Manager to lead product demand campaigns within a dynamic Growth Marketing team. You will translate product capabilities into actionable demand campaigns, drive multi-channel initiatives, and coordinate with Product Marketing, Segment Marketing, and Field Marketing.

You’ll lead audience segmentation, list development, and migration campaigns while leveraging AI and marketing automation platforms.