Senior Growth Marketing Lead - Product Demand

Verizon; Irving (TX); Híbrido; USD 105.000 - 201.000; Jornada completa

Descripción de la vacante

Verizon in Irving, TX is seeking a Product Demand - Marketing Senior Manager to lead growth campaigns across Global Enterprise, Public Sector and Business Market. You will translate product capabilities into multi-channel demand programs, collaborating with Product, Marketing, Sales and Solutions teams.

This is a hybrid role requiring both remote work and in-office days. You will drive segmentation, campaign execution, messaging guidance, and performance tracking to optimize ROI and revenue

Formación

• Data-driven marketer with a proven ability to translate product capabilities into demand-focused campaigns.
• Experience in building and optimizing multi-channel marketing programs for B2B buyers.
• Strong cross-functional leadership and collaboration across Product, Marketing, Sales and Solutions.

Responsabilidades

• Integrate campaigns to boost lead generation, pipeline velocity, and revenue across GE, PS and BM.
• Coordinate among Product Marketing, Segment Marketing, Field Marketing and creative teams.
• Solicit field feedback to rapidly iterate on campaign tactics.
• Translate product capabilities into multi-touch growth campaigns.
• Provide messaging guidance highlighting Verizon's value proposition.
• Plan and execute TDM-to-IP migration campaigns.
• Develop content with third parties to drive demand.
• Build granular target lists using customer analytics.
• Track KPI like Click-to-Convert, MQL/SQL, and bookings to optimize ROI.

Conocimientos

Data-driven

Campaign strategy

Cross-functional lead

B2B marketing

Educación

Bachelor's degree or equivalent

Herramientas

Marketo

Eloqua

Salesforce

Database segmentation tools

Descripción del empleo

Verizon in Irving, TX is seeking a Product Demand - Marketing Senior Manager to lead growth campaigns across Global Enterprise, Public Sector and Business Market. You will translate product capabilities into multi-channel demand programs, collaborating with Product, Marketing, Sales and Solutions teams.

This is a hybrid role requiring both remote work and in-office days. You will drive segmentation, campaign execution, messaging guidance, and performance tracking to optimize ROI and revenue