Growth Marketing Lead, Product Demand

Verizon; New York (NY); Hybrid; USD 116.000 - 201.000; Vollzeit

Zusammenfassung

Verizon seeks a Product Demand - Marketing Senior Manager to join Growth Marketing. You will coordinate with Product, Marketing, Sales and Solutions to drive demand through multi-channel campaigns and lead generation, focusing on migration from legacy networks to Advanced Solutions.

This is a data-driven, execution-oriented role in New York with a hybrid work setup and travel as needed. Salary ranges from $115,500 to $201,000 per year depending on location and experience.

Qualifikationen

• Bachelor's degree or four or more years of work experience.
• Six or more years of relevant experience in marketing.
• Experience in B2B growth marketing, demand generation, campaign execution, marketing strategy, and/or Product Marketing.
• Willingness to travel.

Aufgaben

• Strategic Campaign Development & Coordination: manage campaigns across GE, PS and BM segments and coordinate with cross-functional teams.
• Cross-Functional Governance: establish communication channels and governance for campaign updates and objectives.
• Continuous Feedback Loop: solicit field feedback and iterate tactics.
• Tactical Growth Execution & Messaging Guidance: translate value propositions into multi-touch campaigns and guide messaging.
• Content development: work with third parties to create campaign content.
• Segmentation & List Development: build granular target lists with analytics.
• Sales Enablement, Market Feedback & Performance Tracking: provide assets and track KPI performance to optimize ROI.

Kenntnisse

Marketing experience

B2B growth marketing

Campaign execution

Product Marketing

Willingness to travel

Data-driven marketer

Ausbildung

Bachelor's degree

4+ years work experience

Tools

Marketo

Eloqua

Salesforce

AI list building tools

Database segmentation tools

Jobbeschreibung

Verizon seeks a Product Demand - Marketing Senior Manager to join Growth Marketing. You will coordinate with Product, Marketing, Sales and Solutions to drive demand through multi-channel campaigns and lead generation, focusing on migration from legacy networks to Advanced Solutions.

This is a data-driven, execution-oriented role in New York with a hybrid work setup and travel as needed. Salary ranges from $115,500 to $201,000 per year depending on location and experience.