Growth Marketing Lead: Product Demand Campaigns

Verizon; Florida; Hybrid; USD 105,000 - 201,000; Full time

Job summary

Verizon seeks a Product Demand - Marketing Senior Manager to drive growth marketing campaigns across GE, PS, and BM segments. You will translate product positioning into actionable, full-funnel strategies and manage cross-functional campaigns to boost lead generation and revenue.

You will lead audience segmentation, list development, and migration initiatives from legacy networks to Advanced Solutions, collaborating with Product, Marketing, and Sales teams.

Qualifications

• Bachelor's degree or four or more years of work experience.
• Six or more years of relevant experience required in B2B growth marketing, demand generation, campaign execution, marketing strategy, and/or Product Marketing.
• Willingness to travel.

Responsibilities

• Translate product capabilities into demand campaigns.
• Develop and execute multi-channel growth campaigns.
• Coordinate with Product Marketing, Segment Marketing, Field Marketing, and creative teams.
• Provide sales enablement kits and track KPI performance.

Skills

Growth marketing

Demand generation

Campaign execution

Marketing strategy

Product Marketing

Education

Bachelor's degree

Tools

Marketo

Eloqua

Salesforce

Database segmentation tools

Job description

Verizon seeks a Product Demand - Marketing Senior Manager to drive growth marketing campaigns across GE, PS, and BM segments. You will translate product positioning into actionable, full-funnel strategies and manage cross-functional campaigns to boost lead generation and revenue.

You will lead audience segmentation, list development, and migration initiatives from legacy networks to Advanced Solutions, collaborating with Product, Marketing, and Sales teams.