Product Marketing Senior Manager

Verizon; Alpharetta (GA); Hybrid; USD 105,000 - 201,000; Full time

Job summary

Verizon is seeking a strategic Product Marketing professional to lead launch strategies for wireline and wireless products. You will collaborate with Product Management, Sales, and cross-functional teams to develop compelling positioning and marketing assets that accelerate revenue and bookings.

You’ll analyze market data, craft differentiated messaging, and drive growth across Global Enterprise, Public Sector, and Business Markets while overseeing product launches and cross-portfolio

Qualifications

• Bachelor’s degree or four or more years of work experience.
• Six or more years of relevant experience required.
• Product Marketing/Strategy experience using market research and/ or data analytics.
• Experience with Marketing collateral and/or Sales Enablement creation and execution.
• Willingness to travel.

Responsibilities

• Develop launch strategy for new and existing products using market data and customer insights.
• Collaborate with Product Management, Sales, and marketing teams.
• Conduct independent marketing research and create high quality customer collateral and product assets.
• Develop differentiated positioning to accelerate revenues and bookings.
• Drive growth and retention across Global Enterprise, Public Sector, and Business Markets.
• Promote cross-sell opportunities and reinforce cross-portfolio messaging.
• Oversee project management for product launches and marketing activities to accelerate revenue.

Skills

Market research

Data analytics

Marketing collateral

Sales enablement

Travel

Strategic thinking

Product marketing

AI tools

Project management

Wireline connectivity

Voice connectivity

Education

Bachelor’s degree

Master’s degree

Tools

AI tools

Job description

When you join Verizon

You want more out of a career. A place to share your ideas freely — even if they’re daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love — driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together — lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the #VTeamLife.

What You’ll Be Doing…

• Leveraging market data and insights, Verizon base customer and prospect analytics, customer persona types and other information to develop the appropriate launch strategy for new and existing products.
• Partnering with Product Management, Sales, Sales Architects, Sales Operations, Field Marketing, Go-to-Market, and other marketing partners.
• Playing a central role in strengthening our brand and executing on our product marketing plans by conducting independent marketing research, developing marketing plans, and creating high quality customer collateral and product assets, using segmented value propositions.
• Developing compelling, differentiated positioning to accelerate revenues and bookings for our products.
• Developing and executing marketing strategies to drive growth and retention across Global Enterprise, Public Sector, and Business Markets.
• Strengthening our brand, defending revenues, and driving new sales by developing marketing strategies with compelling and differentiated positioning to accelerate revenues and bookings.
• Collaborating with partner teams to promote cross sell/upsell opportunities and reinforce cross-portfolio messaging to ensure sales motion includes selling comprehensive solutions to build loyalty.
• Overseeing project management related to product launches and other marketing activities with the goal of accelerating revenue and improving services to our customers as well as results for Verizon.

What We’re Looking For…

You are a highly collaborative, innovative, and strategic thinker with a deep understanding of wireline and wireless networks. You are equally comfortable leading teams focused on strategy and teams focused on execution and project delivery. You are an expert communicator who can deliver a message across stakeholder teams.

You’ll Need To Have

• Bachelor’s degree or four or more years of work experience.
• Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.
• Product Marketing/Strategy experience using market research and/ or data analytics.
• Experience with Marketing collateral and/or Sales Enablement creation and execution.
• Willingness to travel.

Even better if you have one or more of the following:

• A Master’s degree.
• Product lifecycle and/ or product placement experience.
• Strategic consulting with a business development and marketing focus.
• Experience using AI tools.
• Strong project management, analytical, problem-solving, interpersonal, communication, negotiating, and relationship-building skills.
• Experience with wireline connectivity products and understanding of voice connectivity solutions and strategic connectivity products (network connectivity products).
• Experience with AI tools.

Where you’ll be working

In this hybrid role, you'll have a defined work location that includes working from home and a minimum of three days per week in the office, which will be set by your manager. Employees are responsible for maintaining compliance with hybrid work policies.

Scheduled Weekly Hours

40

Equal Employment Opportunity

Verizon is an equal opportunity employer. We evaluate qualified applicants without regard to veteran status, disability or other legally protected characteristics.

Benefits And Compensation

Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefit options including: medical, dental, vision, short and long term disability, basic life insurance, supplemental life insurance, AD&D insurance, identity theft protection, pet insurance and group home & auto insurance. We also offer a matched 401(k) savings plan, up to 8 company paid holidays per year and up to 6 personal days per year, paid parental leave, adoption assistance and tuition assistance, plus other incentives, we’ve got you covered with our award-winning total rewards package. Depending on the role, employees have the opportunity to receive compensation in the form of premium pay such as overtime, shift differential, holiday pay, allowances, etc. Newly hired employees receive up to 15 days of vacation per year, which grows with additional service. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.

The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive based position with the potential to earn more. For part-time roles, your compensation will be adjusted to reflect your hours.

The annual salary range for the location(s) listed on this job requisition based on a full-time schedule is: $105,000.00 - $201,000.00.

The annual salary range for the Illinois location(s) listed on this job requisition based on a full-time schedule is: $115,500.00 - $201,000.00.

The annual salary range for the New York location(s) listed on this job requisition based on a full-time schedule is: $115,500.00 - $201,000.00.