Senior Product Demand Marketing Leader (Hybrid)

Verizon; Basking Ridge (NJ); Hybrid; USD 105,000 - 201,000; Full time

Job summary

Verizon seeks a Product Demand - Marketing Senior Manager to drive growth campaigns across Global Enterprise, Public Sector and Business Market segments. You will translate product positioning into high-impact, full-funnel demand programs and oversee multi-channel campaigns.

You will collaborate with Product, Marketing, Sales and Solutions teams, lead audience segmentation, list development, and performance analysis to optimize ROI.

Qualifications

• 6+ years of relevant experience in B2B growth marketing or demand generation.
• Experience in marketing strategy, campaign execution and/or Product Marketing.
• Willingness to travel as required.

Responsibilities

• Strategic Campaign Development: lead integrated growth campaigns and briefs for GE, PS and BM segments.
• Coordinate cross-functional teams across Product, Marketing, Sales and Solutions.
• Translate product positioning into multi-channel demand programs and messaging.
• Measure KPI performance and optimize ROI of campaigns.

Skills

B2B growth marketing

Demand generation

Campaign execution

Marketing strategy

Product Marketing

Education

Bachelor's degree or 4+ years of work experience

Tools

Marketo

Eloqua

Salesforce

Database segmentation tools

Job description

Verizon seeks a Product Demand - Marketing Senior Manager to drive growth campaigns across Global Enterprise, Public Sector and Business Market segments. You will translate product positioning into high-impact, full-funnel demand programs and oversee multi-channel campaigns.

You will collaborate with Product, Marketing, Sales and Solutions teams, lead audience segmentation, list development, and performance analysis to optimize ROI.