Growth Marketing Lead – Demand & Campaigns

Verizon; Ashburn (VA); Hybrid; USD 105,000 - 201,000; Full time

Benefits offered by this job

Matched 401(k) savings plan

8 company holidays per year

Up to 6 personal days per year

Paid parental leave

Adoption assistance

Tuition assistance

Job summary

Verizon is seeking a Product Demand - Marketing Senior Manager for the Growth Marketing team. This role coordinates product, marketing, sales, and solutions to bring high-impact demand campaigns to market and drive revenue growth.

You will translate product capabilities into targeted multi-channel campaigns, guide messaging, and oversee migrations from legacy TDM networks to modern fiber, IP, and wireless solutions. This hybrid role blends strategy with hands-on execution.

Qualifications

• Bachelor's degree or four or more years of work experience.
• Six or more years of relevant experience in B2B growth marketing, demand generation, or campaign execution.
• Experience in marketing strategy and/or product marketing for B2B.
• Willingness to travel.

Responsibilities

• Integrated Campaign Management: develop briefs and implement campaigns to boost lead generation, pipeline velocity, and revenue growth.
• Cross-Functional Governance: coordinate between Product Marketing, Segment Marketing, Field Marketing, and creative teams.
• Continuous Feedback Loop: solicit field feedback and quickly iterate on tactics.
• Strategy-to-Tactics Translation: convert product value propositions into multi-touch growth campaigns.
• Messaging & Creative Guidance: provide guidance to highlight Verizon's value and address customer friction points.
• TDM-to-IP Migration Campaigns: plan campaigns migrating from legacy networks to fiber, Ethernet, and wireless solutions.
• Content development: collaborate with third parties to create meaningful content for programmatic efforts.
• Segmentation & List Development: work with databases to create granular target lists and enrich data.

Skills

Cross-functional collaboration

Data-driven marketing

Campaign execution

B2B marketing

Education

Bachelor's degree

Tools

Marketo

Eloqua

Salesforce

Database segmentation tools

Job description

Verizon is seeking a Product Demand - Marketing Senior Manager for the Growth Marketing team. This role coordinates product, marketing, sales, and solutions to bring high-impact demand campaigns to market and drive revenue growth.

You will translate product capabilities into targeted multi-channel campaigns, guide messaging, and oversee migrations from legacy TDM networks to modern fiber, IP, and wireless solutions. This hybrid role blends strategy with hands-on execution.