Senior Product Marketer — Data Streaming & Growth

IBM; New York (NY); On-site; USD 120,000 - 150,000; Full time

Job summary

IBM, in collaboration with Confluent, seeks a seasoned Product Marketer to translate client insights into market-driven product decisions and differentiated messaging. You will own storytelling that elevates credibility and drives adoption across products and solutions, collaborating with marketing, product, and sales teams.

You will lead data-driven GTM strategies, shape market requirements, and partner with analysts to strengthen positioning and market proof points, delivering measurable

Qualifications

• Deep understanding of client needs, market orientation, and competitive insights to inform product decisions and messaging.
• Craft and deliver compelling stories to drive product and solution consideration and adoption, leveraging client success stories and analyst insights.
• Lead data-driven strategies and outcome-focused marketing plans to accelerate growth with go-to-market alignment.
• Collaborate across marketing, communications, analyst relations, product management, development, design, client experience, ecosystem, and sales to achieve measurable outcomes.
• Analyze market trends, competitor activity, and client needs to inform product decisions and drive growth.

Responsibilities

• Craft compelling stories to drive product and solution adoption leveraging client success stories and analyst insights.
• Define market requirements to enable differentiated positioning and messaging.
• Drive go-to-market strategies and data-driven plans to accelerate growth.
• Collaborate cross-functionally with clients, partners, and internal teams to align strategies.
• Elevate credibility through messaging, positioning, and market proof points.

Skills

Deep client knowledge

Messaging & positioning

Go-to-Market expertise

Cross-functional leadership

Market analysis

Job description

IBM, in collaboration with Confluent, seeks a seasoned Product Marketer to translate client insights into market-driven product decisions and differentiated messaging. You will own storytelling that elevates credibility and drives adoption across products and solutions, collaborating with marketing, product, and sales teams.

You will lead data-driven GTM strategies, shape market requirements, and partner with analysts to strengthen positioning and market proof points, delivering measurable