Confluent Staff Product Marketer

International Business Machines Corporation; Seattle (WA); On-site; USD 120,000 - 180,000; Full time

Job summary

IBM is seeking a seasoned Product Marketer to translate market needs into differentiated positioning and messaging for our offerings. You will leverage deep client knowledge and competitive insights to inform product decisions and clearly articulate value to buyers and users.

You will lead cross-functional collaboration across marketing, product management, design, sales, and analytics to drive data-driven GTM plans and measurable business outcomes, while elevating IBM's credibility through

Qualifications

• Deep understanding of client needs, market trends, and product orientation to inform positioning.
• Ability to craft compelling stories that differentiate offerings in the market.
• Experience leading data-driven go-to-market strategies and plans.
• Proven cross-functional leadership across marketing, product, sales and design.
• Strong analytical skills to assess competitor activity and market opportunities.

Responsibilities

• Craft and communicate differentiated positioning and messaging for products and solutions.
• Inform product requirements using client insights, market data, and competitive analysis.
• Lead go-to-market strategies and marketing plans to accelerate growth.
• Collaborate with clients, partners, analysts, and internal teams to align strategies.
• Elevate credibility through client success stories and analyst insights.

Skills

Deep client knowledge

Messaging & positioning

Go-to-market

Cross-functional leadership

Market analysis

Job description

Introduction

We’re not just building better tech. We’re rewriting how data moves and what the world can do with it. With Confluent, data doesn’t sit still. Our platform puts information in motion, streaming in near real-time so companies can react faster, build smarter, and deliver experiences as dynamic as the world around them.

It takes a certain kind of person to join this team. Those who ask hard questions, give honest feedback, and show up for each other. No egos, no solo acts. Just smart, curious humans pushing toward something bigger, together.

One Confluent. One Team. One Data Streaming Platform.

Your role and responsibilities

As a seasoned Product Marketer, you will leverage deep client knowledge, market and product orientation, and competitive insights to inform product build decisions and define market requirements. You will drive differentiated positioning and messaging, clearly explaining how Confluent's offerings work in-market and the value they deliver to buyers and users.

Your primary responsibilities will include:

• Craft Compelling Stories: Develop and deliver compelling stories that drive product, services, and solution consideration and adoption by leveraging client success stories, thought-leadership, market proof points, and analyst insights to elevate IBM's credibility.
• Define Market Requirements: Inform product build decisions and define market requirements that enable differentiated positioning and messaging, leveraging deep client knowledge, market and product orientation, and competitive insights.
• Drive Go-to-Market Strategies: Lead data-driven strategies and outcome-focused marketing business plans to accelerate growth, supported by go-to-market expertise.
• Collaborate Cross-Functionally: Engage directly with clients, partners, and analysts, while collaborating across marketing, communications, analyst relations, product management, development, design, client experience, ecosystem, and sales to align strategies and deliver measurable business outcomes.
• Elevate Confluent's Credibility: Leverage strong messaging and positioning skills to elevate Confluent's credibility, supported by client success stories, thought-leadership, market proof points, and analyst insights.

Required technical and professional expertise

• Deep Client Knowledge: Proven ability to leverage deep client knowledge, market and product orientation, and competitive insights to inform product build decisions and define market requirements that enable differentiated positioning and messaging.
• Messaging & Positioning Expertise: Experience with crafting and delivering compelling stories that drive product, services, and solution consideration and adoption, leveraging client success stories, thought-leadership, market proof points, and analyst insights to elevate credibility.
• Go-to-Market Expertise: Deep expertise in leading data-driven strategies and outcome-focused marketing business plans to accelerate growth, supported by go-to-market expertise.
• Cross-Functional Leadership: Experience in collaborating across multiple functions, including marketing, communications, analyst relations, product management, development, design, client experience, ecosystem, and sales to align strategies and deliver measurable business outcomes.
• Market Analysis: Ability to analyze market trends, competitor activity, and client needs to inform product build decisions and define market requirements that drive business growth.

Preferred technical and professional experience

• Market Trend Analysis: Deep expertise in analyzing market trends, competitor activity, and client needs to inform product build decisions and define market requirements that drive business growth.
• Thought-Leadership Development: Experience with leveraging thought-leadership, market proof points, and analyst insights to elevate credibility and drive product, services, and solution consideration and adoption.
• Data-Driven Strategy: Deep expertise in leading data-driven strategies and outcome-focused marketing business plans to accelerate growth, supported by go-to-market expertise.

IBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.